Our Blue Dew Moisturizer — one of our most-loved products — was honored with the Think Dirty® Choice Award for Best Moisturizer in 2022. Recognized for its clean ingredients, skin-soothing botanicals, and dewy finish, Blue Dew stood out among hundreds of products in the clean beauty space. This award was not just a win for us, but a celebration of what’s possible when high-performance skincare and non-toxic ingredients come together.

After years of steady growth, we planted even deeper roots in Downtown Harrisonburg with our very own headquarters — a space that brings everything we do under one roof (well, almost). Today, our HQ is home to our offices, production studio, shipping hub, storefront, holistic esthetics spa, and our licensed esthetics school. It’s a place where ideas are born, products are made, customers are welcomed, and the next generation of clean beauty professionals is trained. Being in the heart of the community that helped build us makes it all the more meaningful.

A major milestone in our journey — in 2023, withSimplicity was officially approved to sell in Canada, marking our first step across international borders. What started in a kitchen (and later, a silver Airstream) became a clean beauty brand reaching beyond the U.S. We’re incredibly proud to be sharing our mission and products with a growing community across North America.

In 2023, we opened the doors to The Skin Spa at withSimplicity, bringing holistic, European-style skincare services with our products to the heart of the Shenandoah Valley. Led by a team of talented Master Estheticians, our spa was designed to be a calming, results-driven space where natural beauty and professional care meet. From advanced skin treatments to sugaring services, every service reflects our clean beauty philosophy.

Clean beauty has always been at the core of our mission — and in 2024, we took that commitment one step further by launching the wS School of Esthetics. As a Virginia DPOR-certified program, our school offers hands-on, holistic training for aspiring estheticians who want to approach skincare through a clean, wellness-focused lens. That same year, we proudly graduated our very first class — the next generation of skin professionals ready to bring clean beauty into their own communities.