Elevate Your Hair Routine: Clean, High-Performance Hair Care

At withSimplicity, our mission has always been to provide clean beauty alternatives that prioritize both your health and the planet’s wellbeing. We’ve long been committed to creating and recommending clean beauty products that don’t compromise on quality, safety, or performance. And while we’ve helped many of you transform your skincare and makeup routines with effective, toxin-free products, one question kept coming up:

“Do you have anything for haircare?”

For a while, the answer was “not yet.” We were on the lookout for a hair care brand that aligned with our ingredient standards and delivered the luxurious, performance-driven results so many of us want—especially for color-treated, dry, or frizz-prone hair.

Last summer, we found it.

Since then, EVOLVh has earned a permanent place on our shelves and in our routines. This high-performance, clean hair care line has quickly become a favorite among customers and our team alike—for good reason. It’s effective, intentional, and truly makes the switch to clean haircare feel effortless.

Meet Boris, the Owner of Evolvh.

We had the opportunity to chat with Boris Oak, the owner of Evolvh, and learn more about how he created a truly revolutionary clean hair brand.

Q: EVOLVh has really set the bar in clean hair care—what inspired you to start the brand?

A: The year was 2006, and so many of our salon clients started asking about the ingredients in the products we were retailing. I sensed a real shift in their level of interest in what was in the products. I was already very into nutrition and supplements, but never paid much attention to what was in the hair products I was using and selling. I started digging deep into the ingredients in the very popular salon products we were retailing, and I didn’t like what I found – so I decided to do something about it by creating a line of high-performance salon-quality products made with natural, better-for-you ingredients. It took a few years to put it all together and by the end of 2009, EVOLVh was launched.

Q: We love that you and Irina both connect on being immigrants from the same area. How has your story shaped who you are and your business decisions today?

A: Being an immigrant from a communist country makes it much easier to appreciate the opportunities the U.S. has to offer, and you very quickly learn that hard work and determination can get you just about anywhere if you are willing to try.

Q: For someone new to EVOLVh, what makes your products stand out from other clean hair care brands?

A: The performance is the key difference. The products are formulated to meet the needs of the most demanding hair stylists. In addition we have products that are tailored for every hair type. I like to say that EVOLVh is really 6 brands within a brand because of how we have ranges for a variety of “hair verticals” such as fine hair, curly hair, color treated, etc. We now even have the most scientifically advanced range for hair longevity that addresses hair loss and excess shedding, called Better Roots.

Q: Did you always have an interest in beauty/hair care, or did your path into this industry surprise you?

A: Kind of both actually. My mom opened a salon when I was 12 and I was put to work right away, cleaning and sweeping after school and on weekends. After college I worked in technology sales and software consulting for 10 years before returning to help run the salon which had grown to nearly 60 employees. And once I started EVOLVh I knew that was it.

Q: What’s been the most rewarding part of building EVOLVh so far?

A: The relationships with our team and customers, and the art and science of creating products, are the most rewarding. There is something very gratifying about creating something from nothing as a team and seeing it come to life – and then enjoyed by countless people all over the globe.

Q: Any myths about clean hair care that you’d love to debunk?

A: The #1 myth is that there are no clear standards or definitions of what clean hair care or clean beauty really are. Clean hair care starts with Green Chemistry which is clearly defined by a federal agency call the EPA – and there are 12 well defined principles, several of which speak directly to formulating products with little or no toxicity.

Q: If you weren’t running EVOLVh, what would you be doing instead?

A: I would be building apps – I love technology, solving problems and building things that I myself want to exist in the world. There is an app or two I hope to build soon… stay tuned for that.

Q: What’s next for EVOLVh? Any exciting launches or projects we should keep an eye out for?

A: Yes! We have an incredible pipeline of innovation and cutting-edge ingredients technology – some of which will be announced very soon!

What Makes Clean Hair Care So Important?

We’ve all heard of the toxic chemicals commonly found in personal care products. Many traditional shampoos, conditioners, and styling products contain ingredients like sulfates, parabens, and silicones that strip hair of its natural moisture, lead to buildup, or even irritate the scalp. Switching to clean hair care means choosing products that are free from harmful additives—things like synthetic fragrances, phthalates, and harsh preservatives. This is a huge step toward healthier hair and scalp, and it doesn’t have to mean sacrificing performance.

Here’s why clean hair care matters:

1. It Nourishes Your Hair and Scalp Naturally

Clean hair care products use ingredients that are gentler on your strands and scalp, often relying on plant-based oils, antioxidants, and amino acids. These ingredients can help repair damage, add moisture, and balance the scalp—resulting in hair that feels and looks healthier without the need for harsh chemicals.

For example, some clean shampoos and conditioners—like those from EVOLVh—use reparative antioxidants to shield hair from environmental damage while infusing the hair with amino and fatty acids for strength and moisture. This means your hair gets a boost from natural, nourishing ingredients that support long-term health.

2. It Helps Your Hair’s Natural Oils

Sulfates and silicones, commonly found in traditional hair products, can strip away your hair’s natural oils. This often leads to dry, brittle hair and an imbalanced scalp. Clean hair care, on the other hand, avoids harsh detergents like sulfates and instead uses mild, plant-derived surfactants to cleanse the hair gently. This helps preserve your hair’s natural oils, keeping it soft, shiny, and manageable.

Using clean hair care also reduces the risk of buildup on the scalp, which can lead to clogged pores and irritations. With clean products, your scalp can breathe, promoting healthier hair growth over time.

3. It’s Better for Color-Treated Hair

If you color your hair, you know how important it is to preserve that color and keep your strands in top condition. Many traditional shampoos can strip away color, leading to dullness and fading. Clean hair care products, however, are typically formulated to be color-safe. They avoid sulfates and other harsh chemicals that can cause color to fade faster.

For example, EVOLVh’s SmartColor Protecting Shampoo and SmartColor Protecting Conditioner are specifically designed to preserve color, protect from fading, and help your color-treated hair stay vibrant for longer. The amino acids and antioxidants in the formula strengthen and shield your hair against damage from dyes, treatments, and environmental factors.

4. It Supports Long-Term Hair Health

Clean hair care is about more than just fixing issues like frizz or dryness in the short term. It’s about taking a holistic approach to your hair’s health. Clean products help repair and strengthen hair over time, reducing the need for constant touch-ups or new products to manage damage. Whether you’re looking to nourish dry strands, improve your hair’s shine, or support your scalp’s natural balance, clean hair care products work with your hair’s natural cycles instead of against them.

Building a Clean Hair Care Routine

Switching to clean haircare doesn’t have to be overwhelming, and you don’t need a dozen products to achieve healthy, gorgeous hair. Here’s how to build a simple, effective routine using clean products:

1. Start with a Cleanse that Respects Your Hair

The first step in any hair care routine is cleansing. Look for shampoos that are free from sulfates, parabens, and silicones. Instead of stripping your hair with harsh ingredients, clean shampoos use plant-based surfactants to gently remove dirt, oil, and buildup without drying out your strands. This ensures your scalp is clean, your hair is fresh, and the moisture balance stays intact.

2. Add Hydration and Nourishment with Conditioner

Conditioning is crucial to keeping hair soft and moisturized. Look for conditioners with natural oils, amino acids, and fatty acids that help restore moisture without weighing hair down. Clean conditioners should also be free from silicones, which can coat the hair and cause buildup over time.

Whether you have dry, frizzy hair or need something that locks in color, there’s a clean conditioner that can provide deep hydration and nourishment. For example, EVOLVh’s SmartColor Protecting Conditioner helps not only moisturize but also protect color-treated hair from fading while keeping it shiny and smooth.

3. Add Leave-In Treatment for Extra Protection and Styling

A leave-in conditioner or treatment can offer added benefits, like detangling, heat protection, and frizz control. Clean leave-ins help hydrate, smooth, and protect without the use of harsh chemicals. Whether you’re looking to protect your hair from styling tools or need something to keep it looking sleek, a clean leave-in can be a game-changer.

Why Choose Clean Hair Care?

The benefits of clean haircare go beyond the immediate results of soft, shiny hair. It’s about treating your hair and scalp with the respect they deserve, ensuring that over time, your hair stays healthier, stronger, and more vibrant. Clean hair care allows you to take a holistic approach to your hair health, prioritizing nourishing ingredients that work with your body, not against it.

As we’ve mentioned, we’ve carefully chosen to carry EVOLVh as part of our clean hair care selection at withSimplicity because they reflect the same values we hold dear. Their products—like their sulfate-free shampoos and nourishing conditioners—show us that clean products can and should deliver on performance. EVOLVh isn’t just another haircare line; it’s an example of what clean beauty can achieve when done right.

By investing in clean hair care, you’re not just making a healthier choice for your hair—you’re also making a choice that supports your long-term wellness, your beauty routine, and the planet.