withSimplicity was founded on faith-based values. One of our core missions is to share the importance of spreading kindness and love to all. We believe we can’t serve others to the best of our ability until, individually, we are our best selves.

We are also strong believers in ingredient knowledge. In an organic skincare and organic makeup market  where products are “green-washed” and promoted to be “natural”, we stand by our ingredients. We don’t believe a natural beauty product is truly natural or clean unless each of its ingredients is. 

This is where the name “withSimplicity” comes in. We believe finding natural beauty products that are healthy for you should be simple - no gimmicks, no hidden ingredients, no confusing product names. 

We keep it simple so that you can live your healthiest and most beautiful life.

Natural and Organic Jasmine and Frankincense Face Serum made with cruelty-free ingredients.


We only use the finest, ethically-sourced ingredients in our products. Our Production Team works hard to ensure that all our ingredients come from natural, plant-based sources. 

withSimplicity products are free of parabens, bismuth, fillers, phthalates, sulfates, and artificial colorants and fragrances. We want you to have the cleanest, more pure beauty routine possible!

For scents, we only use Therapeutic-Grade Essential Oils.

wS is also proud to be Cruelty-Free and Vegan!

Ingredient Glossary

mother. business woman. clean LIFESTYLE ADVOCATE.

What started out as a hobby turned into a flourishing business for Irina Dovganetskiy.

Irina started by making body scrubs, creams, and lip balms in her kitchen shortly after giving birth to her third child in 2014. She wanted to create products that weren’t only safe for her to use, but were safe to use around her child as well while holding, nursing, and taking care of him.

The first withSimplicity storefront opened in an airstream a year after beginning in Irina’s kitchen. Just a year later, we moved into our current storefront in downtown Harrisonburg, which also houses our production facility and offices.

In addition to being a business owner, Irina is also a full-time mom! Her days consist of running around with the kids, working on production, and making sure everything is going well at the shop.

Irina, the owner of withSimplicity, spends time with her family when she's not working.


Irina Dovganetskiy - withSimplicity Owner


product mastermind

Favorite Products: Face Wash, Cool & Refreshing Toner, and Pro Age Serum
Born: Krymsk, Russia | Raised: Cleveland, Ohio
True Hometown: Harrisonburg, VA
Favorite TV Shows: Shark Tank & The Profit
Food she can't live without: Coffee

Mary McMahan - withSimplicity Marketing Director


marketing magician

Favorite Products: Lipstick in Passion Red, Makeup Remover, Liquid Foundation
Hometown: Harrisonburg, VA
Favorite TV Show: Outlander
Food she can't live without: Peanut Butter

Lindsay Minnick - withSimplicity Production Manager



Favorite Products: Micro Exfoliator & Mask, Under Eye Elixir, Brow Powder
Hometown: Strasburg, VA
Favorite Movie: 10 Things I  Hate About You
Food she can't live without: Sweet Potatoes & Ice Cream

Jenna Burchnall - withSimplicity Shipping Manager


boxing expert

Favorite Products: Botanical Mascara, Tri-Stick in Malibu, Under Eye Elixir
Hometown: Philadelphia, PA
Favorite TV Show: Parenthood
Food she can't live without: Dark Chocolate

Claire Wilkins - withSimplicity Beauty Associate


color genius

Favorite Products: Botanical Mascara, Setting Powder, Charcoal Face Bar
Hometown: Timberville, VA
Favorite TV Show: Parks & Rec
Food she can't live without: Bacon

Ana Doughty - withSimplicity Beauty Associate


shade matcher

Favorite Products: Rose Hip Lip Gloss, Champagne Luminizer, Hydrating Mist
Hometown: Harrisonburg, VA
Favorite Movies: Why Him? & Clueless
Food she can't live without: Pineapple &
Dark Chocolate

Vika Dovganetskiy - withSimplicity Beauty Associate



Favorite Products: Acne Prone Toner, Pro-Age Serum, Under Eye Elixir
Hometown: Belarus
Favorite TV Show: Prison Break
Food she can't live without: Watermelon