Meet withSimplicity

CLEAN BEAUTY MADE SIMPLE.

"withSimplicity isn’t just a brand. It’s a lifestyle. We believe finding natural beauty products that are safe for you should be simple - no gimmicks, no hidden ingredients, no confusing product names. In a clean beauty market where products are “green-washed” and promoted to be “natural”, we stand by our ingredients. We do the hard work behind the scenes for you so you can be confident and worry-free about your beauty routine."
Love, wS Team

"withSimplicity isn’t just a brand. It’s a lifestyle. We believe finding natural beauty products that are safe for you should be simple - no gimmicks, no hidden ingredients, no confusing product names. In a clean beauty market where products are “green-washed” and promoted to be “natural”, we stand by our ingredients. We do the hard work behind the scenes for you so you can be confident and worry-free about your beauty routine."
Love, wS Team

mother. business woman. clean LIFESTYLE ADVOCATE.

What started out as a hobby turned into a flourishing business for Irina Dovganetskiy.

Irina started by making body scrubs, creams, and lip balms in her kitchen shortly after giving birth to her third child in 2014. She wanted to create products that weren’t only safe for her to use, but were also safe to use around her child while holding, nursing, and taking care of him.

The first withSimplicity storefront opened in an airstream a year after beginning in Irina’s kitchen. Just a year later, we moved into our current storefront in downtown Harrisonburg, which also houses our production facility and offices.

In addition to being a business owner, Irina is also a full-time mom! Her days consist of running around with the kids, working on production, and making sure everything is going well at the shop.

mother. business woman. clean LIFESTYLE ADVOCATE.

What started out as a hobby turned into a flourishing business for Irina Dovganetskiy.

Irina started by making body scrubs, creams, and lip balms in her kitchen shortly after giving birth to her third child in 2014. She wanted to create products that weren’t only safe for her to use, but were also safe to use around her child while holding, nursing, and taking care of him.

The first withSimplicity storefront opened in an airstream a year after beginning in Irina’s kitchen. Just a year later, we moved into our current storefront in downtown Harrisonburg, which also houses our production facility and offices.

In addition to being a business owner, Irina is also a full-time mom! Her days consist of running around with the kids, working on production, and making sure everything is going well at the shop.

Irina, the owner of withSimplicity, spends time with her family when she's not working.
Natural and Organic Jasmine and Frankincense Face Serum made with cruelty-free ingredients.

sIMPLE YET SIGNIFICANT INGREDIENTS.

Sulfate and Paraben Free IconMade in USA IconCruelty-Free IconVegan IconGluten-Free Icon

We only use the finest, ethically-sourced ingredients in our products. Our Production Team works hard to ensure that all our ingredients come from natural, plant-based sources. 

withSimplicity products are free of parabens, bismuth, fillers, phthalates, sulfates, and artificial colorants and fragrances. We want you to have the cleanest, most pure beauty routine possible!

For scents, we only use Therapeutic-Grade Essential Oils.

wS is also proud to be Cruelty-Free and Vegan.

Ingredient Glossary
Natural and Organic Jasmine and Frankincense Face Serum made with cruelty-free ingredients.

sIMPLE YET SIGNIFICANT INGREDIENTS.

We only use the finest, ethically-sourced ingredients in our products. Our Production Team works hard to ensure that all our ingredients come from natural, plant-based sources. 

withSimplicity products are free of parabens, bismuth, fillers, phthalates, sulfates, and artificial colorants and fragrances. We want you to have the cleanest, most pure beauty routine possible!

For scents, we only use Therapeutic-Grade Essential Oils.

wS is also proud to be Cruelty-Free and Vegan.

Ingredient Glossary
Irina, the owner of withSimplicity, spends time with her family when she's not working.

SIMPLE + SUSTAINABLE

What happens to your product after you're finished using it is just as important as when you first open it. 

In addition to sustainably sourcing our ingredients, we do our best to choose packaging that is recyclable - whether it be glass, post-consumer recycled material cardboard or eco-friendly plastic. When you bring your empties back to our store (or ship them back), you'll earn 1 Simple Perks points per container as a "thank you" from us. All glass containers are recycled locally, while all plastic products are recycled with Terracycle.

Everyday, our team is making choices that not only better your skin, but better the environment as well.

SIMPLY SUSTAINABLE.

What happens to your product after you're finished using it is just as important as when you first open it. 

In addition to sustainably sourcing our ingredients, we do our best to choose packaging that is recyclable - whether it be glass, post-consumer recycled material cardboard or eco-friendly plastic. When you bring your empties back to our store (or ship them back), you'll earn 1 Simple Perks point per container as a "thank you" from us. All glass containers are recycled locally, while all plastic products are recycled with Terracycle.

Everyday, our team is making choices that not only better your skin, but better the environment as well.

Irina, the owner of withSimplicity, spends time with her family when she's not working.

MEET THE TEAM.

Irina Dovganetskiy - withSimplicity Owner

IRINA

product mastermind

Favorite Products: Face Wash, Cool & Refreshing Toner, and Pro Age Serum
Born: Krymsk, Russia | Raised: Cleveland, Ohio
True Hometown: Harrisonburg, VA
Favorite TV Shows: Shark Tank & The Profit
Food she can't live without: Coffee

Mary McMahan - withSimplicity Marketing Director

MARY

marketing magician

Favorite Products: Lipstick in Passion Red, Makeup Remover, Liquid Foundation
Hometown: Harrisonburg, VA
Favorite TV Show: Outlander
Food she can't live without: Peanut Butter

Lindsay Minnick - withSimplicity Production Manager

LINDSAY

PROD ORGANIZER

Favorite Products: Micro Exfoliator & Mask, Under Eye Elixir, Brow Powder
Hometown: Strasburg, VA
Favorite Movie: 10 Things I  Hate About You
Food she can't live without: Sweet Potatoes & Ice Cream

Jenna Burchnall - withSimplicity Shipping Manager

JENNA

boxing expert

Favorite Products: Botanical Mascara, Tri-Stick in Malibu, Under Eye Elixir
Hometown: Philadelphia, PA
Favorite TV Show: Parenthood
Food she can't live without: Dark Chocolate


Vika Dovganetskiy - withSimplicity Beauty Associate

VIKA

FORMULA MIXER

Favorite Products: Acne Prone Toner, Pro-Age Serum, Under Eye Elixir
Hometown: Belarus
Favorite TV Show: Prison Break
Food she can't live without: Watermelon

Ana Doughty - withSimplicity Beauty Associate

ANA

shade matcher

Favorite Products: Rose Hip Lip Gloss, Champagne Luminizer, Hydrating Mist
Hometown: Harrisonburg, VA
Favorite Movies: Why Him? & Clueless
Food she can't live without: Pineapple &
Dark Chocolate