ABOUT WITHSIMPLICITY
"I Love How Things Can Be So Simple Yet So Effective
Without Compromising My Lifestyle Values."
- Irina, Owner-
As Clean & Natural as you can get
We’re here to make access to high-quality, toxin-free, clean beauty products the norm, not the exception.
![Organic Ingredients Icon](https://cdn.shopify.com/s/files/1/0028/9921/4397/t/23/assets/pf-1cfb0332--Natural_1200x.png?v=1586798637)
TOXIN-FREE + PLant-BASED
Less toxins, better results. Our natural skincare and makeup ingredients are vetted to ensure they're as clean and safe as possible.
![Cruelty Free Ingredients Icon](https://cdn.shopify.com/s/files/1/0028/9921/4397/files/Fragrance-free_1200x.jpg?v=1683743676)
FRAGRANCE-FREE
We never use artificial fragrance. All scents are created using botanical extracts and essential oils.
![Vegan Ingredients Icon](https://cdn.shopify.com/s/files/1/0028/9921/4397/files/CrueltyFree_1200x.png?v=1614301287)
CRUELTY-FREE + VEGAN
Our products are never tested on animals and do not contain animal-based ingredients.
![Natural Ingredients Icon](https://cdn.shopify.com/s/files/1/0028/9921/4397/files/DyeFree_1200x.jpg?v=1683743252)
FREE OF DYES + ARTIFICIAL COLORS
All colors are created using ethically-sourced micas, botanical powders, and botanical extracts.
Artificial Preservative Free | Sulfate-Free | Paraben-Free | Soy-Free | Gluten-Free* | Phthalate-Free
![withsimplicity-natural-makeup.jpg__PID:787779a9-e1b1-4472-a45f-9d3e32297697](https://cdn.shopify.com/s/files/1/0028/9921/4397/files/withsimplicity-natural-makeup_500x.jpg?v=1707773155)
OUR MISSION.
NATURAL BEAUTY BY THE BATCH.
Keep it simple. When it comes to your beauty routine, you shouldn’t have to sacrifice your non-toxic lifestyle values for high-quality results. We believe in the nourishing power of natural, plant-derived ingredients that enhance your natural beauty without compromise so you can feel both confident in yourself and your clean lifestyle choices.
We are committed to being 100% transparent in each of our formulas and will always continue to be so.
OUR FOUNDER, IRINA.
BUSINESS WOMAN. ESTHETICIAN. MOM.
Like you, my journey to embracing a non-toxic lifestyle didn’t happen overnight. Instead, it was the results of countless Google searches, hours of research, and one piece of glitter that set the whole thing in motion.
![IMG_1465_jpg.jpg__PID:76d1591f-2280-4ca3-b4e4-9dd9d35fec6b](https://cdn.shopify.com/s/files/1/0028/9921/4397/files/IMG_1465_jpg_500x.jpg?v=1707773739)
![IMG_1465_jpg.jpg__PID:76d1591f-2280-4ca3-b4e4-9dd9d35fec6b](https://cdn.shopify.com/s/files/1/0028/9921/4397/files/IMG_1465_jpg_500x.jpg?v=1707773739)
OUR FOUNDER, IRINA.
BUSINESS WOMAN. ESTHETICIAN. MOM.
Like you, my journey to embracing a non-toxic lifestyle didn’t happen overnight. Instead, it was the results of countless Google searches, hours of research, and one piece of glitter that set the whole thing in motion.
MEET THE DREAM TEAM.
![Irina Dovganetskiy - withSimplicity Owner](https://cdn.shopify.com/s/files/1/0028/9921/4397/t/23/assets/irinasquaremin-1682718023669_1200x.jpg?v=1682718024)
IRINA
owner + ceo | ESTHETICIAN
Favorite Products: Face Wash, Blue Dew, and Pro Age Serum
Born: Krymsk, Russia | Raised: Cleveland, Ohio
True Hometown: Harrisonburg, VA
Favorite TV Shows: Shark Tank & The Profit
Food she can't live without: Coffee
![Mary McMahan - withSimplicity Marketing Director](https://cdn.shopify.com/s/files/1/0028/9921/4397/t/23/assets/maryphotomin-1682717821173_1200x.jpg?v=1682717823)
MARY
BRAND + Marketing MANAGER
Favorite Products: Lipstick in Passion Red, Blue Dew, Liquid Foundation
Hometown: Harrisonburg, VA
Favorite TV Show: Below Deck
Food she can't live without: Peanut Butter
![Ana Doughty - withSimplicity Beauty Associate](https://cdn.shopify.com/s/files/1/0028/9921/4397/t/23/assets/juliaphoto-1642529414656_1200x.jpg?v=1642529419)
JULIA
PRODUCTION
Favorite Products: Blue Dew, 15-Free Nail Polish, Liquid Foundation Shade 3
Hometown: Brest, Belarus
Favorite TV Show: Downton Abbey
Food she can't live without: Cheese
NYA
beauty associate
Favorite Products: Liquid Foundation, Acne Prone Toner, Sangria Lipstick
Hometown: Virginia Beach, VA
Favorite TV Show: Mad Men
Food she can't live without: Curry
![Mika - Shipping withSimplicity](https://cdn.shopify.com/s/files/1/0028/9921/4397/files/mika_1200x.jpg?v=1686758194)
MIKA
SHIPPING
Favorite Products: Pro-Age Serum, Pro-Age Toner, Blue Dew
Hometown: Kovel, Ukraine
Favorite Movie: Top Gun Maverick
Food she can't live without: Tacos
![polina-withSimplicity.jpg__PID:d438b3d3-6fd7-4bea-8027-6d4dafcad69e](https://cdn.shopify.com/s/files/1/0028/9921/4397/files/polina-withSimplicity_1200x.jpg?v=1707774350)
POLINA
PRODUCTION
Favorite Products: Dubai + Malibu Tri-Sticks, Body Oil
Hometown: Weyers Cave, VA
Favorite Movie: Top Gun Maverick
Food she can't live without: Sushi
Need Help Cleaning Up your BeAuty Routine?
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