mother. business woman.
clean Lifestyle AdVOcaTE.

In 2014, I gave birth to my 3rd child. One day while holding him, I realized a piece of my glittery makeup fell on his cheek, and part of me panicked. "What if the products I was using were harmful to him? Are they harmful to me?"

That's when the non-stop Google searches started. I was on the hunt for clean, natural, and organic skincare and makeup products, but hit a wall with every search. I couldn't find products that were a) clean, b) derived from only plant-based ingredients, and c) free of artificial fragrance and colorants.

It was time to take my love for cooking to the next level. I become certified in organic skincare formulation after studying in London and received my Masters in Skin Aesthetics.

The hobby that started in my kitchen quickly turned into a flourishing business with an amazing team of women and a permanent HQ located right in the heart of Downtown Harrisonburg. We serve our local community in the Shenandoah Valley and ship to beauties all over the US and Canada. I'm so happy that from my problem, I was able to create a solution for people all over that are looking for safe, natural beauty alternatives. Every time you open your Blue Dew or Liquid Foundation, I hope you feel a bit of the love and hard work that goes into every product. This is truly my labor of love... and I'm so glad to be sharing this journey with you!

- Irina, wS Founder