MEET WITHSIMPLICITY

SIMPLY MADE NATURAL BEAUTY.

"withSimplicity isn’t just a brand. It’s a lifestyle. We believe finding natural, organic beauty products that are safe for you should be simple - no gimmicks, no hidden ingredients, no confusing product names. In a clean beauty market where products are “green-washed” and promoted to be “natural”, we stand by our ingredients. We do the hard work behind the scenes for you so you can be confident and worry-free about your natural beauty routine."
Love, wS Team

"withSimplicity isn’t just a brand. It’s a lifestyle. We believe finding natural beauty products that are safe for you should be simple - no gimmicks, no hidden ingredients, no confusing product names. In a clean beauty market where products are “green-washed” and promoted to be “natural”, we stand by our ingredients. We do the hard work behind the scenes for you so you can be confident and worry-free about your beauty routine."
Love, wS Team

mother. business woman. clean LIFESTYLE ADVOCATE.

"In 2014, I gave birth to my 3rd child. One day while holding him, I realized a piece of my glittery makeup fell on his cheek, and part of me panicked. "What if the products I was using were harmful to him? Are they harmful to me?" That's when the non-stop Google searches started. I was on the hunt for natural + clean beauty products, but hit a wall with every search. I couldn't find products that were a) clean, b) derived from only plant-based ingredients, and c) free of artificial fragrance and colorants. It was time to take my love for cooking to the next level and become certified in organic skincare formulation.

The hobby that started in my kitchen quickly turned into a flourishing business with an amazing team of women and a permanent HQ located right in the heart of Downtown Harrisonburg. We serve our local community in the Shenandoah Valley and ship to beauties all over the US and Canada. I'm so happy that from my problem, I was able to create a solution for people all over that are looking for safe, natural beauty alternatives. Every time you open your Blue Dew or Liquid Foundation, I hope you feel a bit of the love and hard work that goes into every product. This is truly my labor of love... and I'm so glad to be sharing this journey with you!"

- Irina, wS Founder

mother. business woman.
clean Lifestyle AdVOcaTE.

"In 2014, I gave birth to my 3rd child. One day while holding him, I realized a piece of my glittery makeup fell on his cheek, and part of me panicked. "What if the products I was using were harmful to him? Are they harmful to me?"

That's when the non-stop Google searches started. I was on the hunt for clean,  natural, and organic skincare and makeup products, but hit a wall with every search. I couldn't find products that were a) clean, b) derived from only plant-based ingredients, and c) free of artificial fragrance and colorants.

It was time to take my love for cooking to the next level. I become certified in organic skincare formulation after studying in London and have studied skin aesthetics.

The hobby that started in my kitchen quickly turned into a flourishing business with an amazing team of women and a permanent HQ located right in the heart of Downtown Harrisonburg. We serve our local community in the Shenandoah Valley and ship to beauties all over the US and Canada. I'm so happy that from my problem, I was able to create a solution for people all over that are looking for safe, natural beauty alternatives. Every time you open your Blue Dew or Liquid Foundation, I hope you feel a bit of the love and hard work that goes into every product. This is truly my labor of love... and I'm so glad to be sharing this journey with you!

- Irina, wS Founder

Irina, the owner of withSimplicity, spends time with her family when she's not working.
Natural and Organic Jasmine and Frankincense Face Serum made with cruelty-free ingredients.

sIMPLE YET SIGNIFICANT INGREDIENTS.

Sulfate and Paraben Free Icon
Made in USA Icon
Cruelty-Free Icon
Vegan Icon
Gluten-Free Icon

We only use the finest, ethically-sourced ingredients in our products. Our Production Team works hard to ensure that all our ingredients come from natural, plant-based sources.

Zero Fragrance.
Zero Fillers.
Zero Artificial Colorants
Zero Parabens, Phthalates, and Sulfates
Zero Animal Derivatives

wS is also proud to be Cruelty-Free and Vegan.

Ingredient Glossary >
Natural and Organic Jasmine and Frankincense Face Serum made with cruelty-free ingredients.

sIMPLE YET SIGNIFICANT INGREDIENTS.

We only use the finest, ethically-sourced ingredients in our products. Our Production Team works hard to ensure that all our ingredients come from natural, plant-based sources to make you the best natural beauty products possible.

Zero Fragrance.
Zero Fillers.
Zero Artificial Colorants
Zero Parabens, Phthalates, and Sulfates
Zero Animal Derivatives

wS is also proud to be Cruelty-Free and Vegan.

Ingredient Glossary >
Irina, the owner of withSimplicity, spends time with her family when she's not working.

SIMPLE + SUSTAINABLE

What happens to your product after you're finished using it is just as important as when you first open it. 

In addition to sustainably sourcing our ingredients, we do our best to choose packaging that is recyclable - whether it be glass, post-consumer recycled material cardboard or eco-friendly plastic. When you bring your empties back to our store (or ship them back), you'll earn 1 Simple Perks points per container as a "thank you" from us. All glass containers are recycled locally, while all plastic products are recycled with Terracycle.

Everyday, our team is making choices that not only better your skin, but better the environment as well.

SIMPLY SUSTAINABLE.

What happens to your product after you're finished using it is just as important as when you first open it. 

In addition to sustainably sourcing our ingredients, we do our best to choose packaging that is recyclable - whether it be glass, post-consumer recycled material cardboard or eco-friendly plastic. When you bring your empties back to our store (or ship them back), you'll earn 1 Simple Perks point per container as a "thank you" from us. All glass containers are recycled locally, while all plastic products are recycled with Terracycle.

Everyday, our team is making choices to create safe and skin-friendly natural skincare products that not only better your skin, but better the environment as well.

MORE ABOUT SUSTAINABILITY >
Irina, the owner of withSimplicity, spends time with her family when she's not working.
Irina, the owner of withSimplicity, spends time with her family when she's not working.

withPURPOSE.

To us, it's not just about putting natural, safe ingredients on our skin. It's also about empowering a healthy community through every purchase made at withSimplicity.

With every purchase you make, you are supporting non-profits and charities that are dear to our hearts and improve our communities both locally and globally.

Click below to learn more about the organizations you're supporting.

withPURPOSE >

MEET THE TEAM.

Irina Dovganetskiy - withSimplicity Owner

IRINA

owner + ceo

Favorite Products: Face Wash, Blue Dew, and Pro Age Serum
Born: Krymsk, Russia | Raised: Cleveland, Ohio
True Hometown: Harrisonburg, VA
Favorite TV Shows: Shark Tank & The Profit
Food she can't live without: Coffee

Mary McMahan - withSimplicity Marketing Director

MARY

VP of marketing + operations

Favorite Products: Lipstick in Passion Red, Blue Dew, Liquid Foundation
Hometown: Harrisonburg, VA
Favorite TV Show: Outlander
Food she can't live without: Peanut Butter

Vika Dovganetskiy - withSimplicity Beauty Associate

VIKA

PRODUCTION

Favorite Products: Acne Prone Toner, Pro-Age Serum, Under Eye Elixir
Hometown: Belarus
Favorite TV Show: Prison Break
Food she can't live without: Watermelon

Ana Doughty - withSimplicity Beauty Associate

JULIA

PRODUCTION

Favorite Products: Blue Dew, 15-Free Nail Polish, Liquid Foundation Shade 3
Hometown: Brest, Belarus
Favorite TV Show: Downton Abbey
Food she can't live without: Cheese

Vika Dovganetskiy - withSimplicity Beauty Associate

NYA

beauty associate

Favorite Products: Liquid Foundation, Acne Prone Toner, Sangria Lipstick
Hometown: Virginia Beach, VA
Favorite TV Show: Mad Men
Food she can't live without: Curry