FRESH BATCH BEAUTY.
We keep it simple. When it comes to your beauty routine, you shouldn’t have to sacrifice your non-toxic lifestyle values for high-quality results.
We believe in the nourishing power of natural, plant-derived ingredients that enhance your natural beauty without compromise so you can feel both confident in yourself and your clean lifestyle choices.
FREE OF TOXINS
It's all about the ingredients. We never use fragrance, dyes, phthalates, sulfates, parabens, animal derivatives, or any harmful toxins.
We are part of your clean beauty journey and are here for you every step of the way.
Each product is carefully mixed and poured in the US by hand with care and intention.
GIVING BACK TO PEOPLE + PLANET
We focus on sustainable ingredient sourcing and charitable endeavors with each decision we make.
SIMPLY MADE NATURAL BEAUTY.
"I Love How Things Can Be So Simple Yet So Effective
Without Compromising My Lifestyle Values"
- Irina, Owner-
mother. business woman.
clean Lifestyle AdVOcaTE.
In 2014, I gave birth to my 3rd child. One day while holding him, I realized a piece of my glittery makeup fell on his cheek, and part of me panicked. "What if the products I was using were harmful to him? Are they harmful to me?"
That's when the non-stop Google searches started. I was on the hunt for clean, natural, and organic skincare and makeup products, but hit a wall with every search. I couldn't find products that were a) clean, b) derived from only plant-based ingredients, and c) free of artificial fragrance and colorants.
It was time to take my love for cooking to the next level. I become certified in organic skincare formulation after studying in London and received my Masters in Skin Aesthetics.
The hobby that started in my kitchen quickly turned into a flourishing business with an amazing team of women and a permanent HQ located right in the heart of Downtown Harrisonburg. We serve our local community in the Shenandoah Valley and ship to beauties all over the US and Canada. I'm so happy that from my problem, I was able to create a solution for people all over that are looking for safe, natural beauty alternatives. Every time you open your Blue Dew or Liquid Foundation, I hope you feel a bit of the love and hard work that goes into every product. This is truly my labor of love... and I'm so glad to be sharing this journey with you!
- Irina, wS Founder
YOU SET THE TREND.
With every product we make, we want YOU to feel beautiful, confident, and empowered whether it's with a full face of makeup, just a swipe of mascara, or a daily moisturizer.
You be your own trendsetter. We'll be your advocate.
MEET THE DREAM TEAM.
owner + ceo | ESTHETICIAN
Favorite Products: Face Wash, Blue Dew, and Pro Age Serum
Born: Krymsk, Russia | Raised: Cleveland, Ohio
True Hometown: Harrisonburg, VA
Favorite TV Shows: Shark Tank & The Profit
Food she can't live without: Coffee
BRAND + OPERATIONS MANAGER
Favorite Products: Lipstick in Passion Red, Blue Dew, Liquid Foundation
Hometown: Harrisonburg, VA
Favorite TV Show: Outlander
Food she can't live without: Peanut Butter
PRODUCTION + WHOLESALE COORDINATOR
Favorite Products: Pro-Age Toner, Valencia Tri-Stick
Hometown: Richmond, VA
Favorite Movie: How to Lose a Guy in 10 Days
Food she can't live without: Chicken Curry
PRODUCTION | ESTHETICIAN
Favorite Products: Acne Prone Toner, Pro-Age Serum, Under Eye Elixir
Favorite TV Show: Prison Break
Food she can't live without: Watermelon
Favorite Products: Cream Luminizer, Pro-Age Toner
Hometown: Suffolk, VA
Favorite Movie: Austin Powers
Food she can't live without: Chicken Nuggets
Favorite Products: Blue Dew, 15-Free Nail Polish, Liquid Foundation Shade 3
Hometown: Brest, Belarus
Favorite TV Show: Downton Abbey
Food she can't live without: Cheese
Favorite Products: Liquid Foundation, Acne Prone Toner, Sangria Lipstick
Hometown: Virginia Beach, VA
Favorite TV Show: Mad Men
Food she can't live without: Curry
Favorite Products: Pro-Age Serum, Pro-Age Toner, Blue Dew
Hometown: Kovel, Ukraine
Favorite Movie: Top Gun Maverick
Food she can't live without: Tacos
Favorite Products: Coffee Scrub, Blue Dew, Normal + Combination Toner
Hometown: Richmond, VA
Favorite TV Show: LOST
Food she can't live without: Sushi