Celebrating 10 Years of withSimplicity
On January 12th, withSimplicity will officially be 10 years old.
We can’t believe it’s already been ten years. Just yesterday, it felt like we were opening the doors to the airstream.
All week leading up to the big day, we’ll be celebrating everything in 10s! (You know we love a good theme).
As always, thank you for being part of our journey!
xoxo, wS Team
2015-2017
Airstream Era
Out of Irina’s kitchen and into to our first storefront, withSimplicity opened its first "brick and mortar" location in Downtown Harrisonburg in a repurposed airstream trailer.
2018-2021
Our First "Official" Storefront
withSimplicity moved into a permanent building at 108 S Main St in Downtown Harrisonburg, which allowed us to begin shipping orders all across the United States with a dedicated in-house shipping department.
2022
Making Moves
We were truly outgrowing our space on 108 S Main and wanted the option to add esthetician services for our customers.
So we did what we do best. We moved.
In 2021, withSimplicity purchased a building in Downtown Harrisonburg that would better suit our needs as our brand grew. We officially opened in this space in 2022.
2023
International + Internal Expansion
In early 2023, we finally made the leap across the border and became approved to sell to beauties all across Canada. This was a 2-year process that required hours of paperwork, figuring out how to ship across borders, and an entire packaging overhaul as all labels/boxes needed to be in English and French.
We also expanded internally!
In 2023, we opened The Skin Spa at withSimplicity with three Master Estheticians all focusing on a more holistic approach to skincare that delivers results. Our spa is also one of the only in Virginia to offer sugaring and buccal services.
2024
Building #2 + School
Once again, our space was getting too small for our operations, especially with added esthetics services.
In the Summer of 2024, we purchased another building across the street (and painted it black) and moved our storefront and spa services into the new space.
Clean beauty education is important. To further expand our footprint in our local area, we opened the wS School of Esthetics, a VA DPOR Certified Basic and Masters Esthetics Program.
In addition to the required material, each student also gets an in depth look into the importance of clean, safe ingredients.
Our Brand Has Evolved
While our look has changed, our commitment to clean ingredients has stayed the same.
Before
After
Before
After
Looking Ahead
What's Coming in 2025?
New Skincare
We know we've been teasing it for over a year... we are 99% sure it will be launching this year! We can't wait for you to experience these new formulas. They are currently in their final stage of testing.
NEW Packaging
With new skincare comes a whole new packaging experience that takes our brand to the next level.
Emphasis on Education
When it comes to living a clean lifestyle, education is key. We are revamping our ingredient glossary and will be providing more educational resources so you can make the best decisions for you and your family.