Five women of different ethnicities and ages standing together, smiling and posing for a photo against a white background.

More than beauty.

Philanthropy

Empowering healthy, beautiful communities in everything we do.

More than a beauty brand

Providing Dignified Work

Through our growing partnership with New Creation, we're offering paid work opportunities for women who have survived human trafficking.

Providing Nutritious Meals

We support the Blue Ridge Area Food Bank, helping to provide nutritious meals to those facing food insecurity in our area. 

Building Communities

We support Village to Village, nonprofit that builds relationships here and abroad while providing sustainable resources that help communities move toward self-sufficiency.

Display of colorful products against a chalkboard wall with motivational text that says "your purchase supports the dreams of women."

New Creation

“80% of human trafficking survivors are re-trafficked if they lack life-giving employment”

New Creation is a nonprofit organization + fair trade shop on a mission to creatively counteract human trafficking with a local heart + a global approach. 

Starting in Fall/Winter 2026:

Through our growing partnership, we're offering paid work opportunities for women who have survived human trafficking. Throughout the year, survivors in the program join us in our Harrisonburg studio to help with production and labeling, learn new skills, and work alongside our team. Together, we're building community, and each survivor leaves with hands-on experience to help them in their journey.

Explore New Creation
woman and daughter opening grocery bags and setting fruit, vegetables, and flowers on kitchen counter

Blue Ridge Area Food Bank

“1 in 3 neighbors in the Blue Ridge is food insecure.”

We could not be more excited to have a continual partnership with the Blue Ridge Area Food Bank located in Verona, Virginia. 

In the past year alone, the food bank has served on average 178,700 people monthly in the area and provided 28 million meals.

Source: Blue Ridge Area Food Bank Annual Impact Report 2025–2026

Impact of the Food Bank
children working on a puzzle on the floor

Village to Village

“Live Simply so others can Simply Live”

Village to Village is a Christian nonprofit that builds relationships here and abroad while providing sustainable resources that help communities move toward self-sufficiency. Founded in 2016, they serve villages in several countries, including Moldova and the Democratic Republic of Congo, and care for neighbors right here in Harrisonburg by supporting refugee families and low-income households.

Our owner, Irina, and her family had the opportunity to serve with V2V in 2024 in Alaska, assisting at a local food bank in Anchorage and hosting a kid's camp for refugees.

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