withSimplicity natural and clean foundation, concealer, face powder, and face primer

Face

From our best-selling Liquid Foundation to concealers and powders, our clean face makeup is safe for sensitive skin and packed with nourishing, plant-based, skin-loving ingredients.

 

Clean. Safe. Simple.

Create a smooth, even canvas with our Face Makeup Collection—featuring our best-selling clean liquid foundation, skin-loving concealer, lightweight primer, and setting powder. Each product is designed to enhance your natural beauty while letting your skin breathe, using non-toxic, plant-based ingredients that feel as good as they look.

Infused with botanicals like aloe vera, lavender, and squalane, our complexion products help soothe, hydrate, and balance the skin while providing buildable coverage and a soft, natural finish. Free from silicones, fragrances, and harsh chemicals, every formula is vegan, cruelty-free, and suitable for all skin types—including sensitive and blemish-prone.