Liquid Foundation

(282)

$42.00

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Color: Shade 0
Size

If you've been searching for a foundation made with clean, natural ingredients — without the toxins, synthetic fragrances, or fillers found in conventional makeup — you've found it.

Our Liquid Foundation is a clean, lightweight formula that enhances your skin without compromising what you put on it. Buildable from a natural, skin-like finish to fuller coverage, it's designed to work with your skin, not against it.

What's in it — and what isn't:

  • Skin-loving ingredients
  • Non-nano zinc oxide
  • Fragrance-free
  • Free from parabens, phthalates, synthetic dyes, and toxins
  • Oil-free, aloe-based formula

We highly recommend ordering samples for color-matching.

We provided free product and/or compensation to the customers featured in the videos above as a thank-you for sharing their experience.

  • Ingredients

    Full Ingredient List*

    *Aloe Barbadensis Leaf Juice, Water (Aqua), *Glycerin, *Oryza Sativa (Rice) Powder, Boron Nitride, Candelilla Wax, Squalane, *Butyrospermum Parkii (Shea) Butter,*Chamomilla Recutita (Matricaria) Flower Extract, *Lecithin, Tocopherol (Vitamin E), *Vanilla Planifolia Fruit Extract, *Origanum Vulgare (Oregano) Leaf Extract, Thymus Vulgaris (Thyme) Extract, *Olea Europaea (Olive) Leaf Extract, *Rosmarinus Officinalis (Rosemary) Flower Extract, Lavandula Angustifolia (Lavender) Flower Extract, Hydrastis Canadensis (Goldenseal) Root Extract. May Contain/Peut Contenir [+/-]: Titanium Dioxide (CI 77891) Zinc Oxide (CI 77947), Iron Oxides (CI 77491, 77492, 77499)

    *Certified Organic

    INGREDIENT GLOSSARY >

  • Product Details

    • Best Suited For: All Skin Types
    • Size: 1 fl oz / 30 ml 
    • Consistency: Aloe-Based Liquid
    • Good For: 24 Months After Opening

    *Product image shown is full size container. Sample size is a one-use packet for shade-matching purposes.

    Due to the use of natural ingredients, there may be color/scent variation between batches.

  • Shade Descriptions

    Shade 0: Fair-Cool
    Shade 0.5: Fair-Neutral
    Shade 1: Light-Cool
    Shade 1.5: Light-Neutral/Warm
    Shade 2: Light/Medium-Cool
    Shade 2.25: Light/Medium-Neutral
    Shade 2.5: Light/Medium-Neutral/Warm
    Shade 2.75: Light/Medium-Warm
    Shade 3: Medium-Peachy Warm
    Shade 4: Medium-Cool
    Shade 5: Medium-Neutral
    Shade 6: Tan-Neutral/Medium
    Shade 7: Tan-Warm
    Shade 8: Dark-Cool
    Shade 9: Dark-Cool (Reddish)
    Shade 10: Dark-Neutral

  • How To Use

    Dispense 1-2 pumps and dab on cheeks, chin, and forehead. Buff the foundation in gently with a Flat Top Foundation Brush, making sure to blend into the hairline and down the neck.

     

    Precautions: For external use only. Avoid Eyes.

Video of three different models of different skin tones applying withSimplicity natural Liquid Foundation
Video of three different models of different skin tones applying withSimplicity natural Liquid Foundation
Video of three different models of different skin tones applying withSimplicity natural Liquid Foundation
Video of three different models of different skin tones applying withSimplicity natural Liquid Foundation

Beauty Built on Trust, Not Trends.

Ingredient Integrity

Plant-first formulas, supported by science, that deliver real results while adhering to our 100% non-toxic values and clean standards.

Eco Responsibility

Committed to sustainable packaging, regenerative-focused sourcing, and recycling initiatives that reduce waste and support a healthier planet.

People First

Dedicated to partnering with organizations that fight human trafficking, address food insecurity, and promote child welfare both locally and globally.

Find your Match

We highly recommend ordering samples first for shade matching as multiple colors can work for multiple skin tones.

Samples Available?
Liquid Foundation
Liquid Concealer
Cream Concealer
Mineral Matte Powder Foundation
Fair-Cool
Shade 0
Birch, Aspen
Fawn, Bare
C10, C20
Fair-Neutral
Shade 0.5
Birch, Willow
Fawn, Nude
N10, N20, O10, O20, W10
Light - Cool
Shade 1
Aspen, Willow
Bare
C10, C20, C30
Light - Neutral/Warm
Shade 1.5
Willow
Nude
N20, N30, O20, O30, W20
Light/Medium - Cool
Shade 2
Willow, Aspen, Cedar
Nude, Bare
C30, C40, N40
Light/Medium - Neutral
Shade 2.25, Shade 2.5
Willow, Walnut
Nude, Honey
N30, O30, W20
Light/Medium - Warm
Shade 2.5, Shade 2.75
Oak, Walnut
Honey
O30, O40, W20, W30
Medium - Peachy Warm
Shade 3
Cedar, Oak
Honey
W30, W40, O40
Medium - Cool
Shade 4
Cedar
Apricot
C40, C50, O40
Medium - Neutral
Shade 5
Oak, Walnut
Honey, Apricot
W40, O40, N50
Tan - Neutral/Warm
Shade 6
Oak, Walnut
Honey
W50, O50
Tan - Warm
Shade 7
Oak, Hickory
W50, W60
Dark - Cool
Shade 8, Shade 9 - Red Undertone
Hickory
Mahogany
C60
Dark - Neutral
Shade 10
Mahogany
N60

Our Clean Promise

wS Makeup
Other Brands
Mineral-Dervied Colorants
Ethically-Sourced Micas
Non-Nano Titanium & Zinc Oxide
Vegan + Cruelty-Free
Zero Synthetic Fragrance
Zero Parabens + Phthalates
  • 5 stars: 256 (91%)
  • 4 stars: 8 (3%)
  • 3 stars: 10 (4%)
  • 2 stars: 3 (1%)
  • 1 star: 5 (2%)
R
Rashell Chubb
Awesome clean brand foundation

Awesome clean brand foundation. I had used the cream based makeup, where they suggest 3-4 colors, for a few years but it always felt heavy, would set in my pores easily if I put too much. Just wasn't doing my skin much favors. This is the opposite! Literally feels like I'm not wearing makeup (which I don't 75% of the time). I love being back to the simplicity of one color for my base. From the samples I got, it seemed to wear pretty well throughout the day. I also appreciate having the option to sample colors. I do think it would be appropriate if shipping were free for those samples (if that's all that is purchased) as they cost next to nothing to ship. I did receive an extra color in my order which was nice! They really wanted to make sure I got the correct match and I did. I actually had a terribly hard time choosing between 0 and 1 as they both worked wonderfully. Super suprising because typically it's difficult to find just one color that feels like a true match. Honestly, the marketing photos on here don't do it justice. I think I'll be using this for a long time. Thank you!!!

A
Annie H.
LOVE this foundation!

It applies smoothly, provides the perfect amount of coverage while still being light weight, and it smells amazing! My skin is so much happier and my foundation lasts all day without looking oily. I’m using shade 0.5 for reference.

I
Imagen Ogden
Love it!

This foundation has been amazing. Exactly what I was looking for. It’s smooth, my color, not too heavy, and good ingredients! Also the price isn’t too bad. I’m so happy with this product!

L
LeeAnn Roessler
Surprisingly disappointing

I had somewhat high expectations for this makeup since it was recommended by a person whose opinion I trust. I purchased sample sizes of 4 different shades. Took a while for them to arrive, and then when I used one I found that there was hardly enough for one application, and I prefer right coverage so it’s not like I was laying it on thick. The next day I tried a different shade and again, the sample was hardly enough for one application. I also found them to be pretty dry. I would have loved to experiment with using different moisturizers but not enough product for a second trial. The photos below are the sample packet compared to a standard size business card. I squeezed the product down to the very bottom in 2 pics so you can get a good idea.
I’ve never experienced such stingy samples, especially when I actually had to pay $2 each plus shipping. Even free samples provide more than these.

Hi LeeAnn,

I'm sorry to hear you didn't have a good experience with your samples. They are samples, in that they are made specifically for color matching and not for full-face wear and patch-testing. We do put 4 pumps of foundation in each packet, so that typically is enough to cover the face, but it all depends on face shape/size and if it's applied thickly or thinly. Each packet is filled and sealed by hand by our lovely team of ladies, which is why we do charge for them, as they do take a while to make!

If you have any quesitons or concerns, you're always welcome to reach out to us at info@withsimplicitybeauty.com, and we'll be more than happy to help you!

Best,
wS Team

A
Andrea Moppin
Great clean foundation

I have been searching for a truly "clean" foundation. The one I had been using is no longer being made. WithSimplicity to the rescue. The color match to my skin tone is spot on. Great coverage and long lasting ,even outside on a hot and humid day. Goes on so smooth. Texture is lightweight. So happy to have found this company. With all the green washing going on, I am thankful for a honest clean company.

D
Dianne Hescock

I think the liquid foundation is a bit too dark for me, even though I had tried a 2.5 sample

M
Meagan Ours
Everything I Could want!

This foundation feels great on my skin. It goes on smooth, looks natural, doesn't clog my pores or irritate my eyes. A little goes a long way

L
Lorrie Maxwell
Foundation

This is my favorite foundation. I love the way it makes my face feel. Plus no bad ingredients.

A
Anonymous
Love!!!

I recently switched to natural products from an MLM I had been using for decades. I was worried I wouldn’t be able to find comparable products, but I’m so thankful I found With Simplicity Beauty! The products work amazing and it’s reassuring to know they’re safe. The foundation matches my skin perfectly and stays on all day with no shine for my oily skin.

L
Lorrie

This is my favorite foundation. Clean ingredients and goes on great.

L
Linda Bluhm
Love love love it

Love love love it. Smooth and flawless! Looks very natural and not cake-y!

M
Mary Robinson
The shade and coverage are great! I appreciate

The shade and coverage are great! I appreciate all of the shade options and the charts on the website that show which concealer etc to try with each shade!

J
Jamie

My favorite foundation. Light and not cakey but provides even coverage all day.

J
Jessney James
This is my favorite clean foundation

This is my favorite clean foundation. It lasts for a long time. It is matte.

S
Sara

Love the product and its ingredients!

J
Jana

Great foundation. Goes on easily and looks great and feels great on my senior skin all day. This color is perfect on me. Great company that always writes a personal “thank you” on my packing slip.

N
Natalie Murray
Great coverage

I don't wear a lot of makeup. This gives me the perfect coverage along with the concealer.

D
Deb Lane
THE BEST!!!

So....here I am at 73 years old. I have worn a lot of foundations over the years, and wasted a ton of money on products I could not return. Your liquid foundation is a win-win for me. The finish is a perfect satin look...none of that weird shiny or matte junk.
So, please don't EVER discontinue this marvelous product, or I just might not see74!!!!

C
Cecelia
Smooth coverage

I found a perfect match. The coverage is light, but buildable and blends into my skin and concealer nicely. Love it.

A
Ariel
The BEST!!!

I have searched for years for a foundation that was not only good for my skin but also lasted throughout the day without having to worry every time something brushed against my face. I discovered With Simplicity through Kale.blossom on instagram. She gives great non-toxic swaps for everyday products. I ordered a few samples of the foundation and instantly fell in love. This foundation did not budge through sniffles, snow shoveling for hours, running around chasing three kids, and all of the other things thrown at me throughout the day. And the best part is that I felt good wearing it because I knew it had clean ingredients. Another great surprise was finding out that the With Simplicity shop is local to me. I’m so excited to try the rest of their products and so relieved to have finally found what I’ve been looking for.

A
Alisa
Loving the makeup

So happy I found WithSimplicity. Enjoying the soft feel after applying & that it's a natural product

M
Musicalmere
Good formula, bad packaging

I’ve been using this formula for about 2 years. When I first started using it, the packaging had a special mechanism that would push the product up in order to minimize waste of the product. This year, they changed the packaging to be a traditional pump. I’ve ordered this about 4-5 times this year. With every day use, it lasts about 2-3 months for me. It used to last longer in the old packaging though. In the last year, I’ve had 2 of the bottles break or have a bad pump. It’s like Withsimplicity forwent the high quality bottles and started giving us the most cheaply made product.
While I have a huge issue with the new bottles, I have not found any change to the performance of the formula itself. I still love the formula and continue to purchase the product for that reason. Hopefully when the economy changes, withsimplicity will value their customers enough to give us the higher quality packaging again…

Hi Meredith,

Thank you so much for taking the time to share this feedback with us. We truly appreciate it. We are especially grateful to hear how much you still love the formula and have continued using it for the last two years. That means a lot to our small business.

We are really sorry to hear you have experienced issues with the newer bottles, especially the broken glass and pump problems. That is absolutely not the experience we want for you, and we completely understand how frustrating that would be.

We also want to share a little insight into why we switched to glass packaging instead of plastic. Glass is considered a better option for cosmetics because it is more stable, does not leach into product over time, and is far more environmentally friendly. It helps preserve the integrity of the formula and supports our commitment to cleaner, more sustainable packaging.

That said, a pump should never fail. If there is ever a situation where the pump is not working properly, the bottle arrives damaged, or anything feels off, all you need to do is reach out to us right away. We will take care of it immediately and make it right!

Thank you again for your honesty and loyalty. We truly value you, and your feedback helps us continue improving.

- wS Team

H
H.C.
Beautiful, Silky Foundation

This foundation is my favorite. It has such a silky, smooth feel and blends easily & beautifully.

C
Christina N.
Love the foundation!

W/S Foundation goes on smooth and blends in so well! It’s lightweight and covers all my age spots and redness. I love pairing it with the translucent powder as it hides the age creases well.

D
Debbie Pearson
Best coverage

This foundation is a wonderful. You can apply more foundation to build up for more coverage as needed.

D
Donna
Liquid foundation

This foundation goes on beautifully. I’m so glad I found it!