Liquid Foundation

(260)

$42.00

Color:
Size

Liquid Foundation

$42.00

$42.00

Key Skin-Loving Ingredients

Aloe Vera

Hydrates without greasiness, soothes irritation, and helps calm inflamed skin, making it the ideal ingredient for sensitive and acne-prone skin. It also creates a lighter-consistency formula that doesn’t feel heavy on the skin.

Lavender Flower Extract

Has anti-inflammatory properties that reduce redness and soothe irritated skin. It also targets acne, eczema, dry skin, and soothes wrinkles.

Squalane

Mimics and balances the skin's natural oils, providing excellent hydration without a greasy feel while maintaining the skin's moisture barrier, improving elasticity, and reducing the appearance of fine lines and wrinkles.

Tutorials

Enhance your Natural Beauty

All Ages. All Skin Colors. All Beautiful.

Everyday Tutorials

Color Theory Tutorials

Mature Skin Tutorials

5-Minute Looks

Our Clean Promise

wS Makeup
Other Brands
Mineral-Dervied Colorants
Ethically-Sourced Micas
Non-Nano Titanium & Zinc Oxide
Vegan + Cruelty-Free
Zero Fragrance
Zero Parabens + Phthalates

Customer Reviews

Based on 260 reviews
90%
(235)
3%
(8)
3%
(9)
1%
(3)
2%
(5)
G
Ginger

All time favorite foundation. Very light weight and still gives the base my 65 yr old skin needs. Put it on in the morning and I’m good all day.

F
Fran

Love it. Great match.

S
Susan C.
Love this makeup!

This foundation is great for my uneven skin tone, and has good coverage, without being too cakey or looking overdone. It gives my skin a natural, soft look, while covering the redness and blotchiness that I struggle with. It is also buildable, so if you need more coverage, you can get it by layering the product. I use a foundation brush to apply, and would definitely recommend that method. I like the new pump style as well, as it gives me more control over dispensing a certain amount. Great makeup!

C
Cathy

Extremely hard to get the color right in the beginning. By the description and online color seatch. this was the right color for me. In reality its way too light. There are no exchanges or returns. I’m not willing to buy another one to be stuck with something that does not work for me.

We're sorry to hear you aren't happy with your foundation. We sell samples of all foundations so you can try colors and find your perfect match before committing to a full size bottle. If you need any help picking out samples, please reach out to us, and we'd be more than happy to help!

K
Kimberly Hoy
Best makeup

Really like their makeup and that it is clean.

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