Botanical Makeup
Achieve a flawless, yet natural look while feeding your skin the vitamins, minerals, and botanical extracts it needs to keep its natural, healthy glow. We only use ingredients that are cruelty-free, sulfate-free, paraben-free, phthalate-free, vegan, and fragrance-free, and dye-free so that our products are gentle even on the most sensitive skin.
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A clean, effortless eyeliner pencil for everyday definition.
This long-lasting formula glides on with ease, delivering smooth, even color that defines the eyes without tugging or skipping. Crafted with gentle ingredients, it’s safe for sensitive eyes while still offering rich, buildable pigment that stays put. Perfect for creating anything from a soft, natural look to a bold, defined line.
Shape, define, and fill with precision.
Our Retractable Brow Pencil allows for natural-looking definition with a smooth-glide, buildable formula. Featuring an angled tip to mimic natural hairs and a spoolie brush for seamless blending, this dual-ended pencil offers effortless control—no sharpening required.
Formulated with plant-based, vegan ingredients, it not only enhances the look of brows but also supports their overall health. Vitamin E conditions and helps shield brow hairs from environmental stressors, while Castor Seed Oil deeply nourishes and promotes the appearance of fuller, stronger brows. Jojoba Oil mimics the skin’s natural sebum to keep brows soft, hydrated, and flake-free. The result is naturally defined brows with a healthy, polished finish.
Shape, set, and nourish brows with our lightweight, clean brow gel designed for natural definition and all-day hold without stiffness, flaking, or harsh chemicals. Crafted with plant-powered ingredients, this brow gel not only holds shape but also helps condition and support healthy hair growth. Whether you're taming unruly brows or adding a hint of tint, this gel delivers a polished, effortless finish every time.
This nourishing, long-wear lipstick delivers rich, buildable color while treating lips to deep hydration and antioxidant protection. Infused with Cupuaçu butter, a nutrient-packed superfruit from the Amazon, the formula helps soften the visible signs of aging all while keeping lips smooth, soft, and supple.
Our Lip Gloss delivers luscious shine and lasting hydration with a silky, non-sticky formula. Infused with antioxidant-rich Vitamin E, plus mineral pigments for color, this plant-powered gloss nourishes your lips while adding a smooth, radiant finish. Free from synthetic dyes, fragrances, and toxins—just clean, kissable shine.
Create your perfect eyeshadow palette with our customizable magnetic palettes. Designed to hold four of your favorite withSimplicity eyeshadow colors, this magnetic palette lets you mix, match, and swap colors whenever inspiration strikes. Whether you love everyday neutrals or bold, statement hues, you’re in full control of your look.
We've partner with Vani Hari at Food Babe to introduce you to truly clean makeup!
Get ready to discover your new go-to makeup favorites with our Clean Start Makeup Kit! This custom all-in-one set includes over $86 Worth of some of our best-selling makeup products, providing you with everything you need to create a flawless look.
Vani is a Lipstick lover, so compared to our wS Makeup Discovery Kit, we switched out the Lip Gloss for your choice of a Lipstick color.
Each Kit Includes:
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Full-Size Tri-Stick 3-in-1 Blush, Lip, Eye Stick
- Valencia Tri-Stick will restock at the beginning of November.
- Full-Size Botanical Mascara - Black
- Full-Size Lipstick
- Liquid Foundation Samples (Light: Shades 0-2, Medium: Shades 2.25-6, Dark: Shades 7-10)
You'll also receive $10 Credit to use toward the purchase of a full size Liquid Foundation bottle.
*Please note: Discovery Kits are non-refundable. A $10 coupon code will be emailed 10 days after purchase.
Model in Video: Medium Samples, Valencia Tri-Stick, Black Mascara, Nectar Lip Gloss. Brush not included in set.
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Clean. Safe. Simple.