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Liquid Foundation

(265)

$42.00

Color: Shade 0
Size

Discover the secret to a flawless, natural-looking complexion without compromising on clean ingredients. Our clean Liquid Foundation is designed to enhance your skin while nourishing it with the purest, skin-loving botanicals. Unlike conventional foundations that can feel heavy, cakey, or clog your pores, our formula is lightweight, breathable, and packed with beneficial nutrients—making it the perfect choice for anyone seeking a healthier approach to makeup.

  • Oil Free
  • Non-GMO
  • Non-Nano Zinc Oxide
  • Fragrance-Free
  • Zero parabens and phthalates

We highly recommend ordering samples first for color-matching. Ordering samples counts as a full order/first order.

Natural Liquid Foundation Swatch

Liquid Foundation

$42.00

$42.00

  • Ingredients

    Full Ingredient List*

    *Aloe Barbadensis Leaf Juice, Water (Aqua), *Glycerin, *Oryza Sativa (Rice) Powder, Boron Nitride, Candelilla Wax, Squalane, *Butyrospermum Parkii (Shea) Butter,*Chamomilla Recutita (Matricaria) Flower Extract, *Lecithin, Tocopherol (Vitamin E), *Vanilla Planifolia Fruit Extract, *Origanum Vulgare (Oregano) Leaf Extract, Thymus Vulgaris (Thyme) Extract, *Olea Europaea (Olive) Leaf Extract, *Rosmarinus Officinalis (Rosemary) Flower Extract, Lavandula Angustifolia (Lavender) Flower Extract, Hydrastis Canadensis (Goldenseal) Root Extract. May Contain/Peut Contenir [+/-]: Titanium Dioxide (CI 77891) Zinc Oxide (CI 77947), Iron Oxides (CI 77491, 77492, 77499)

    *Certified Organic

    INGREDIENT GLOSSARY >

  • Product Details

    • Best Suited For: All Skin Types
    • Size: 1 fl oz / 30 ml 
    • Consistency: Aloe-Based Liquid
    • Good For: 24 Months After Opening

  • Shade Descriptions

    Shade 0: cool fair
    Shade 0.5: neutral fair
    Shade 1: cool/neutral light
    Shade 1.5: neutral/warm light
    Shade 2: cool light  
    Shade 2.25: neutral light/medium
    Shade 2.5: warm light/medium
    Shade 2.75: warm/neutral medium
    Shade 3: warm medium
    Shade 4: neutral/cool medium
    Shade 5: warm/neutral tan
    Shade 6: neutral tan
    Shade 7: warm dark
    Shade 8: cool dark
    Shade 9: cool deep
    Shade 10: neutral deep

  • How To Use

    Dispense 1-2 pumps and dab on cheeks, chin, and forehead. Buff the foundation in gently with a Flat Top Foundation Brush, making sure to blend into the hairline and down the neck.

     

    Precautions: For external use only. Avoid Eyes.

Video of three different models of different skin tones applying withSimplicity natural Liquid Foundation
Video of three different models of different skin tones applying withSimplicity natural Liquid Foundation
Video of three different models of different skin tones applying withSimplicity natural Liquid Foundation
Video of three different models of different skin tones applying withSimplicity natural Liquid Foundation

Key Skin-Loving Ingredients

Aloe Vera

Hydrates without greasiness, soothes irritation, and helps calm inflamed skin, making it the ideal ingredient for sensitive and acne-prone skin. It also creates a lighter-consistency formula that doesn’t feel heavy on the skin.

Lavender Flower Extract

Has anti-inflammatory properties that reduce redness and soothe irritated skin. It also targets acne, eczema, dry skin, and soothes wrinkles.

Squalane

Mimics and balances the skin's natural oils, providing excellent hydration without a greasy feel while maintaining the skin's moisture barrier, improving elasticity, and reducing the appearance of fine lines and wrinkles.

Tutorials

Enhance your Natural Beauty

All Ages. All Skin Colors. All Beautiful.

woman with blonde hair and green eyes applying makeup in a tutorial-style video.

Everyday Tutorials
woman with brown hair and olive skin applying makeup. Text on screen says "want to accentuate brown eyes?"

Color Theory Tutorials
woman with mature skin having makeup applied to face

Mature Skin Tutorials
woman of asian decent having makeup applied to face

5-Minute Looks

Our Clean Promise

wS Makeup
Other Brands
Mineral-Dervied Colorants
Ethically-Sourced Micas
Non-Nano Titanium & Zinc Oxide
Vegan + Cruelty-Free
Zero Fragrance
Zero Parabens + Phthalates