Clean Beauty, Simplified.
Our Standard
Clean. Safe. Simple. Effective.
Striving to live a low-toxic lifestyle can be overwhelming at times. Your skincare and makeup shouldn't add to the load. We simplify your beauty routine so you can show up feeling confident and stress-free, inside and out.
That means skipping the trend-chasing and sticking to what's proven: plant-derived ingredients, safe actives, and complete formula transparency. Nothing hidden. Nothing unnecessary. Just clean beauty, made simply for you.
Toxin-Free + Clean
Every ingredient is carefully researched and plant-derived when available
Fragrance-Free
All scents come from pure essential oils and botanical extracts
Cruelty-Free
Our products and ingredients are never tested on animals
Dye-Free
Pigments are from botanicals + minerals
Our Clean Standards
Everyone has their own definition of "clean". Here's what it means to us.
*ethically-sourced beeswax & honey used in some products
Meet Irina
Business Woman. Esthetician. Mom.
"As a new Mom with a love of all things beauty, it had never occurred to me that the makeup on my skin would eventually transfer to the hands and face of my precious baby. One day back in 2015, as I sat rocking my son, I noticed the tiniest hint of glitter on his face. It sent me into an instant panic and ignited my mission to find safe and clean beauty products.
To my dismay, very few natural skincare brands could deliver the look I wanted without all of the toxins I didn’t. Naturally, I did what any mother would: I took matters into my own hands.
Today, my at-home project has blossomed into a full-scale natural beauty operation backed by an all-star team of powerful women who know that living beautifully shouldn’t come with compromises."
- Irina, Founder
Meet The Team
Brand + Marketing Director
Mary
Favorite Products: Cream Exfoliator, Pro-Age Serum, Brow Gel
Hometown: Harrisonburg, VA
Favorite TV Show: Below Deck
Food she can't live without: Peanut Butter
Fulfillment Manager
Mika
Favorite Products: Pro-Age Serum, Pro-Age Toner, Blue Dew
Hometown: Kovel, Ukraine
Favorite Movie: Top Gun Maverick
Food she can't live without: Tacos
Production Manager
Julia
Favorite Products: Blue Dew, 15-Free Nail Polish, Liquid Foundation Shade 2.75
Hometown: Brest, Belarus
Favorite TV Show: Downton Abbey
Food she can't live without: Cheese
Store Manager
Marta
Favorite Products: Dubai Tri-Stick, Face Jelly, Cream Concealer
Hometown: Harrisonburg, VA
Favorite TV Show: Friends
Food she can't live without: Sushi
Production Assistant
Polina
Favorite Products: Malibu Tri-Stick, Cream Exfoliator, Barrier + Beyond Serum
Hometown: Harrisonburg, VA
Favorite Movie: Ford vs Ferrari
Food she can't live without: Chicken
Store Associate
Ella
Favorite Products: Pressed Highlighter, Vita-Eye Gel
Hometown: Harrisonburg, VA
Favorite TV Show: Grey's Anatomy
Food she can't live without: Coffee