Clean Liquid Foundation | Natural Ingredients, Buildable Coverage

Liquid Foundation

$42.00

Ingredients

Full Ingredient List*
*Aloe Barbadensis Leaf Juice, Water (Aqua), *Glycerin, *Oryza Sativa (Rice) Powder, Boron Nitride, Candelilla Wax, Squalane, *Butyrospermum Parkii (Shea) Butter,*Chamomilla Recutita (Matricaria) Flower Extract, *Lecithin, Tocopherol (Vitamin E), *Vanilla Planifolia Fruit Extract, *Origanum Vulgare (Oregano) Leaf Extract, Thymus Vulgaris (Thyme) Extract, *Olea Europaea (Olive) Leaf Extract, *Rosmarinus Officinalis (Rosemary) Flower Extract, Lavandula Angustifolia (Lavender) Flower Extract, Hydrastis Canadensis (Goldenseal) Root Extract. May Contain/Peut Contenir [+/-]: Titanium Dioxide (CI 77891) Zinc Oxide (CI 77947), Iron Oxides (CI 77491, 77492, 77499)
*Certified Organic
INGREDIENT GLOSSARY >
Product Details
- Best Suited For: All Skin Types
- Size: 1 fl oz / 30 ml
- Consistency: Aloe-Based Liquid
- Good For: 24 Months After Opening
*Product image shown is full size container. Sample size is a one-use packet for shade-matching purposes.
Shade Descriptions

Shade 0: Fair-Cool
Shade 0.5: Fair-Neutral
Shade 1: Light-Cool
Shade 1.5: Light-Neutral/Warm
Shade 2: Light/Medium-Cool
Shade 2.25: Light/Medium-Neutral
Shade 2.5: Light/Medium-Neutral/Warm
Shade 2.75: Light/Medium-Warm
Shade 3: Medium-Peachy Warm
Shade 4: Medium-Cool
Shade 5: Medium-Neutral
Shade 6: Tan-Neutral/Medium
Shade 7: Tan-Warm
Shade 8: Dark-Cool
Shade 9: Dark-Cool (Reddish)
Shade 10: Dark-Neutral
How To Use

Dispense 1-2 pumps and dab on cheeks, chin, and forehead. Buff the foundation in gently with a Flat Top Foundation Brush, making sure to blend into the hairline and down the neck.

Precautions: For external use only. Avoid Eyes.

Video of three different models of different skin tones applying withSimplicity natural Liquid Foundation

Key Skin-Loving Ingredients

Aloe Vera

Hydrates without greasiness, soothes irritation, and helps calm inflamed skin, making it the ideal ingredient for sensitive and acne-prone skin. It also creates a lighter-consistency formula that doesn’t feel heavy on the skin.

Lavender Flower Extract

Has anti-inflammatory properties that reduce redness and soothe irritated skin. It also targets acne, eczema, dry skin, and soothes wrinkles.

Squalane

Mimics and balances the skin's natural oils, providing excellent hydration without a greasy feel while maintaining the skin's moisture barrier, improving elasticity, and reducing the appearance of fine lines and wrinkles.

Find your Match

We highly recommend ordering samples first for shade matching as multiple colors can work for multiple skin tones.

Samples Available?

Liquid Foundation

Liquid Concealer

Cream Concealer

Mineral Matte Powder Foundation

Fair-Cool

Shade 0

Birch, Aspen

Fawn, Bare

C10, C20

Fair-Neutral

Shade 0.5

Birch, Willow

Fawn, Nude

N10, N20, O10, O20, W10

Light - Cool

Shade 1

Aspen, Willow

Bare

C10, C20, C30

Light - Neutral/Warm

Shade 1.5

Willow

Nude

N20, N30, O20, O30, W20

Light/Medium - Cool

Shade 2

Willow, Aspen, Cedar

Nude, Bare

C30, C40, N40

Light/Medium - Neutral

Shade 2.25, Shade 2.5

Willow, Walnut

Nude, Honey

N30, O30, W20

Light/Medium - Warm

Shade 2.5, Shade 2.75

Oak, Walnut

Honey, Tan

O30, O40, W20, W30

Medium - Peachy Warm

Shade 3

Cedar, Oak

Tan, Honey

W30, W40, O40

Medium - Cool

Shade 4

Cedar

Apricot

C40, C50, O40

Medium - Neutral

Shade 5

Oak, Walnut

Honey, Apricot

W40, O40, N50

Tan - Neutral/Warm

Shade 6

Oak, Walnut

Honey

W50, O50

Tan - Warm

Shade 7

Oak, Hickory

W50, W60

Dark - Cool

Shade 8, Shade 9 - Red Undertone

Hickory

Mahogany

C60

Dark - Neutral

Shade 10

Mahogany

N60

Tutorials

Enhance your Natural Beauty

All Ages. All Skin Colors. All Beautiful.

woman with blonde hair and green eyes applying makeup in a tutorial-style video.

Everyday Tutorials

woman with brown hair and olive skin applying makeup. Text on screen says "want to accentuate brown eyes?"

Color Theory Tutorials

woman with mature skin having makeup applied to face

Mature Skin Tutorials

woman of asian decent having makeup applied to face

5-Minute Looks

Our Clean Promise

wS Makeup

Other Brands

Mineral-Dervied Colorants

Ethically-Sourced Micas

Non-Nano Titanium & Zinc Oxide

Vegan + Cruelty-Free

Zero Fragrance

Zero Parabens + Phthalates

THE BEST!!!

So....here I am at 73 years old. I have worn a lot of foundations over the years, and wasted a ton of money on products I could not return. Your liquid foundation is a win-win for me. The finish is a perfect satin look...none of that weird shiny or matte junk.
So, please don't EVER discontinue this marvelous product, or I just might not see74!!!!

Smooth coverage

I found a perfect match. The coverage is light, but buildable and blends into my skin and concealer nicely. Love it.

The BEST!!!

I have searched for years for a foundation that was not only good for my skin but also lasted throughout the day without having to worry every time something brushed against my face. I discovered With Simplicity through Kale.blossom on instagram. She gives great non-toxic swaps for everyday products. I ordered a few samples of the foundation and instantly fell in love. This foundation did not budge through sniffles, snow shoveling for hours, running around chasing three kids, and all of the other things thrown at me throughout the day. And the best part is that I felt good wearing it because I knew it had clean ingredients. Another great surprise was finding out that the With Simplicity shop is local to me. I’m so excited to try the rest of their products and so relieved to have finally found what I’ve been looking for.

Loving the makeup

So happy I found WithSimplicity. Enjoying the soft feel after applying & that it's a natural product

Good formula, bad packaging

I’ve been using this formula for about 2 years. When I first started using it, the packaging had a special mechanism that would push the product up in order to minimize waste of the product. This year, they changed the packaging to be a traditional pump. I’ve ordered this about 4-5 times this year. With every day use, it lasts about 2-3 months for me. It used to last longer in the old packaging though. In the last year, I’ve had 2 of the bottles break or have a bad pump. It’s like Withsimplicity forwent the high quality bottles and started giving us the most cheaply made product.
While I have a huge issue with the new bottles, I have not found any change to the performance of the formula itself. I still love the formula and continue to purchase the product for that reason. Hopefully when the economy changes, withsimplicity will value their customers enough to give us the higher quality packaging again…

Hi Meredith,

Thank you so much for taking the time to share this feedback with us. We truly appreciate it. We are especially grateful to hear how much you still love the formula and have continued using it for the last two years. That means a lot to our small business.

We are really sorry to hear you have experienced issues with the newer bottles, especially the broken glass and pump problems. That is absolutely not the experience we want for you, and we completely understand how frustrating that would be.

We also want to share a little insight into why we switched to glass packaging instead of plastic. Glass is considered a better option for cosmetics because it is more stable, does not leach into product over time, and is far more environmentally friendly. It helps preserve the integrity of the formula and supports our commitment to cleaner, more sustainable packaging.

That said, a pump should never fail. If there is ever a situation where the pump is not working properly, the bottle arrives damaged, or anything feels off, all you need to do is reach out to us right away. We will take care of it immediately and make it right!

Thank you again for your honesty and loyalty. We truly value you, and your feedback helps us continue improving.

- wS Team

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Liquid Foundation

Ingredients

Product Details

Shade Descriptions

How To Use

Key Skin-Loving Ingredients

Find your Match

Enhance your Natural Beauty

Our Clean Promise

Customer Reviews

Keep up w/ withSimplicity