Pro-Age Toner

Aging skin isn’t a problem to fix—it’s something to be celebrated! It's a reminder of how lucky we are to be alive. But we get it, the signs of aging on the skin like wrinkles and fine lines aren't exactly our favorite. Starting in our 30s, collagen and elastin production decrease by about 1% each year. By our 40s and 50s, skin’s natural barrier weakens and lipid production drops, leading to dryness and fine lines. Sun exposure, stress, and hormonal changes can accelerate these shifts. We're not about anti-aging though. Why be against something that is so beautiful? Our approach? Pro-Age aging. We should celebrate the years we've accomplished. All of the wisdom we've gained, and the experiences we've had. The Pro-Age philosophy is about supporting these natural changes—not fighting them. We designed our Pro-Age line to gently strengthen the barrier, restore hydration, and encourage renewal with clean, plant-based ingredients that work in harmony with your skin. While everyone's skin is truly different, here is our standard Pro-Age routine that we recommend, especially if you're just now starting on your clean skincare journey: Step 1: Cleanse – Pro-Age Cleansing Milk Cleansing is one of the most overlooked steps in mature-skin care. As we age, our skin produces less oil, meaning harsh foaming cleansers could strip away what little natural moisture we have left. Our Pro-Age Cleansing Milk uses a creamy, non-stripping base to gently remove makeup and impurities while replenishing hydration. Bakuchiol (a plant-based retinol alternative) helps smooth texture, Wild Yam Root Extract boosts elasticity, and Vitamin E protects against environmental stress. Why it matters: Mature skin needs a cleanser that supports elasticity and leaves the barrier intact. When to use: Morning and night for a clean, nourished base. Step 2: Exfoliate – Cream Exfoliator with 9.8% Glycolic Acid As cell turnover slows, dead skin cells linger on the surface, making skin appear dull and uneven. Gentle exfoliation encourages renewal and helps your serums and moisturizers work more effectively. Our Cream Exfoliator blends finely milled rice particles for physical polishing with 9.8% formaldehyde-free glycolic acid—a sustainable AHA that dissolves dull buildup. The creamy base keeps it hydrating rather than harsh, making it ideal for mature or sensitive skin. Why it matters: Boosts radiance, smooths texture, and supports collagen renewal without irritation. When to use: One to two nights per week. Step 3: Tone – Pro-Age Toner Over time, the skin’s pH can become more alkaline, weakening its protective barrier and increasing dryness and sensitivity. Toner helps rebalance that natural acidity while infusing antioxidants and helping your moisturizers soak deeper into your skin. Our Pro-Age Toner contains Hibiscus Hydrosol to improve elasticity, Frankincense to reduce puffiness and uneven tone, and Rose Oil to hydrate and calm. It preps the skin to better absorb every step that follows. Why it matters: Restores balance, boosts firmness, and reinforces the skin’s natural defense system. When to use: Morning and night after cleansing (or exfoliating). Step 4: Infuse – Barrier + Beyond Vitamin Water Serum As we age, the skin’s barrier—its outermost layer that locks in moisture and keeps irritants out—becomes weaker. This can lead to dehydration, dullness, and sensitivity. Our Barrier + Beyond Vitamin Water Serum delivers a surge of vitamins A, B, C, E, and K to rehydrate, strengthen, and protect. Hyaluronic acid plumps fine lines, niacinamide smooths and brightens, and lactobacillus ferment supports a balanced microbiome. Why it matters: Think of it as a daily multivitamin for your skin barrier—keeping it resilient and radiant. When to use: Morning and night, directly after toner. Step 5: Moisturize – Blue Dew Beauty Balm As oil production declines, skin struggles to retain moisture. A rich, emollient balm helps lock in hydration and defend against environmental stressors. Our award-winning Blue Dew Beauty Balm melts from balm to oil, sealing in moisture while calming irritation. Blue Tansy Oil soothes inflammation, Camellia Seed Oil restores elasticity, and Ucuuba Butter softens and smooths without clogging pores. Why it matters: Restores the skin’s moisture levels, strengthens the barrier, and targets signs of aging. When to use: Day and night before your oil-based serum. Step 6: Brighten – Under Eye Elixir The delicate under-eye area is often the first to show signs of aging like fine lines, puffiness, and dark circles. A targeted treatment keeps this area hydrated and smooth. Our Under Eye Elixir blends Rosehip Oil, Frankincense, and Vitamin E to nourish the delicate skin around the eyes. This nutrient-rich formula helps minimize the look of fine lines and enhances firmness for a well-rested, youthful appearance. Why it matters: Hydrates and strengthens delicate under-eye skin while reducing the look of puffiness and fine lines. When to use: Gently apply a small amount at night after moisturizer. Step 7: Nourish – Pro-Age Serum With collagen loss and slower turnover, mature skin thrives on nutrient-dense oils. The Pro-Age Serum blends Bakuchiol Seed Oil (a natural retinol alternative), Pomegranate Seed Oil, and Rosehip Oil to promote firmness, smooth fine lines, and restore a healthy glow. Why it matters: Provides the regenerative benefits of retinol—without irritation. It deeply nourishes and protects the skin’s lipid barrier, leaving it supple and luminous. When to use: Nighttime after your moisturizer (ex: Blue Dew). There is something beautiful about growing into your skin and embracing the changes that come with time. Each line, freckle, and smile mark tells a story of life well lived. When you care for your skin with intention and consistency, you are not chasing youth but nurturing confidence, health, and vitality. The Pro-Age philosophy is about honoring the skin you are in and celebrating the beauty that deepens with every season of life. Explore the Full Pro-Age Collection Build your complete Pro-Age skincare routine and discover how plant-based ingredients and science-backed actives can help your skin thrive.

Seasons affect more than just our wardrobe…  They influence how our skin behaves too.  When the air gets cooler and drier, our skin tends to follow suit, leading to dryness, dullness, and sensitivity. Everything around us is changing, so it only makes sense that our skincare should adapt too. One of the best ingredients to include in a seasonal reset is glycolic acid. It helps your skin shed what it no longer needs and reveal fresh, healthy skin underneath. We’ve included this ingredient into our new Cream Exfoliator with 9.8% Glycolic Acid to make the seasonal transition easier on your skin, keeping it smooth and hydrated through the colder months. What is Glycolic Acid (and Why Does It Matter)? Glycolic acid is an alpha hydroxy acid (AHA) that exfoliates by dissolving bonds between dead skin cells to reveal a brighter, smoother complexion. It helps improve texture and tone while softening the appearance of fine lines, wrinkles, and hyperpigmentation.  Think of it as a gentle refresh for tired skin. Our Cream Exfoliator with 9.8% glycolic acid, is designed to renew and refine the skin’s complexion without irritation. It gives the same benefits as a stronger exfoliant, but in a soothing cream base that keeps your skin balanced.  Now tell us that’s not perfectly ideal for fall and winter. Why Fall and Winter Are the Ideal Seasons for Glycolic Acid Cooler months bring lower sun exposure, which makes glycolic acid easier and safer to introduce into your routine. At the same time, cold air and indoor heat can leave skin looking dull and feeling dry. Gentle exfoliation helps remove that buildup and restores a healthy, even tone. Not only that, but a seasonal reset is the perfect time to also repair any summer damage and prep your skin for the months ahead.  We hope it’s starting to become clear at this point that regular exfoliation is necessary in your skincare routine. How to Add a Glycolic Acid Exfoliator Into Your Routine Start by using it 1-2x a week while your skin adjusts. Glycolic acid works by loosening the bonds that hold on to dead skin cells, so even a small amount makes a visible difference. Apply it after cleansing, on clean, dry skin. Work a thin layer of the Cream Exfoliator into the skin and let it sit for a few minutes before rinsing or gently wiping it away. The 9.8% glycolic acid works to resurface the skin, leaving it smooth, bright, and renewed. After exfoliating, follow with your toner and moisturizer. Your skin will be more receptive to hydration, so this is the time to apply a nourishing serum or cream to replenish and protect your barrier. And even though the sun feels softer in winter, daily SPF is still encouraged. Glycolic acid reveals fresh new skin that needs protection from UV exposure, no matter the season. Seasonal Skincare Tips We think we can all agree now that cold weather calls for a gentler touch. Your skin works harder to stay balanced when the air is dry, so focus on consistency and comfort. Keep exfoliation light and regular with the Cream Exfoliator, and follow with products that restore hydration rather than strip it. Rich moisturizers and calming serums help lock in moisture and shield your skin from harsh conditions.  A steady routine - cleanse, exfoliate, hydrate, and protect - will keep your complexion clear, smooth, and glowing even in the driest months. The Bottom Line The time is now. It’s time to reset your skin with glycolic acid.  Cooler weather brings less sun exposure and a greater need for gentle renewal and hydration. By pairing exfoliation with barrier-supporting ingredients, you can maintain a bright, healthy glow all season long.  Say goodbye to the dullness and dryness you dread every year.

As our skin changes with time, so should the way we care for it. What worked in your 20s or 30s—like face washes that left you feeling “squeaky clean”—can actually make mature skin feel dry, tight, and irritated. The truth is, healthy skin isn’t about scrubbing harder or using the strongest cleanser. It’s about finding balance and keeping your skin’s natural barrier happy. That’s where a gentle, natural cleansing milk makes all the difference. What Happens to Skin as It Matures As we age, our skin naturally produces less oil and loses some of its ability to hold on to moisture. Collagen and elastin production slow down, and that protective barrier we’ve relied on for years starts to weaken. If you’re using a cleanser that strips your skin or leaves it feeling tight, it’s likely doing more harm than good. Those harsh formulas can wash away the very oils your skin needs to stay soft and strong—making fine lines look deeper and dryness more noticeable. A gentle cleanser for dry skin helps preserve that balance. It removes impurities and makeup while leaving your skin’s natural oils right where they belong. Why a Natural Cleansing Milk Makes a Difference A natural cleansing milk works differently than traditional foaming cleansers. It uses plant-based ingredients and nourishing oils to gently cleanse while replenishing hydration. The creamy texture feels soothing and luxurious, especially if your skin tends to feel dry or sensitive. Here’s what makes cleansing milks a must for mature skin: Hydrating: Creamy formulas help add moisture back in, instead of taking it away. Barrier-Supportive: They protect the natural lipids your skin needs to stay strong. Comforting: Less foam means less irritation and more balance. Nourishing: Gentle botanicals help restore your glow without overworking your skin. It’s a simple switch that can completely change the way your skin looks and feels. Meet the Pro-Age Cleansing Milk Our Pro-Age Cleansing Milk was created with mature skin in mind. It’s formulated with bakuchiol, a plant-based retinol alternative that helps smooth fine lines and improve texture—without the dryness or irritation that can come with traditional retinol. It also includes hydrating botanicals that leave your skin feeling soft, balanced, and refreshed after every wash. If you’ve been looking for the best cleanser for mature skin or a gentle cleanser for dry skin, this one’s for you. Use it morning and night as the first step in your routine for calm, nourished, radiant skin. How to Cleanse Mature Skin the Right Way Here’s how to make your daily cleanse more effective—and more enjoyable: Use lukewarm water. Hot water can dry out your skin even more. Massage gently. Take a minute to massage the cleanser in circular motions. It boosts circulation and feels amazing. Rinse well. Remove all traces of product without over-washing. Pat, don’t rub. Use a soft towel and be gentle with your skin. Lock in hydration. Follow with your favorite serum and moisturizer while your skin is still slightly damp. We love pairing this cleanser with our Barrier & Beyond Vitamin Water Serum, Pro-Age Toner, and Pro-Age Serum to lock in moisture and strengthen the barrier. The Bottom Line Gentle cleansing is one of the simplest—and most powerful—ways to keep mature skin looking vibrant. By switching to the Pro-Age Cleansing Milk, you’re giving your skin what it truly needs: nourishment, protection, and balance. No dryness. No tightness. Just soft, healthy, radiant skin that feels as good as it looks.