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Some ingredients earn their reputation quietly, working behind the scenes to keep your skin balanced and glowing without any drama. Niacinamide, also known as vitamin B3, is one of those unsung heroes. It might not sound flashy, but this multitasking vitamin supports your skin in more ways than one, helping it stay clear, calm, and strong. It’s the ingredient that does a little bit of everything and somehow makes your entire routine work better. What is Niacinamide? Niacinamide is a form of vitamin B3 that’s loved for its ability to bring harmony to the skin. Whether your concern is uneven tone, dullness, or sensitivity, niacinamide fits in seamlessly with just about any routine. It’s gentle, effective, and compatible with nearly every other ingredient you’re already using. What makes it so special? It works on multiple levels — supporting the skin barrier, improving texture, and helping your complexion look more even and radiant. Niacinamide is great for the skin barrier. Your skin barrier is your first line of defense against the world. It keeps hydration in and stressors out. When it’s weakened, you’ll notice it — dryness, tightness, redness, and even more visible pores. Niacinamide helps reinforce that barrier by supporting the skin’s natural ability to retain moisture and stay balanced. A strong barrier means smoother texture, better hydration, and skin that feels more resilient day after day. One of niacinamide’s biggest benefits is how it helps improve overall brightness and tone. It helps your skin look more even by minimizing the appearance of discoloration and dullness, giving your complexion that soft, natural glow. It’s also known for helping reduce visible redness and calming the look of stressed or reactive skin. Unlike some brightening ingredients, niacinamide does it gently — no tingling, no flaking, just steady improvement that your skin will actually enjoy. And if you struggle with visible pores, you’ll love this: niacinamide helps refine their appearance over time, leaving the skin looking smoother and more even. How to incorporate niacinamide into your routine. The easiest way to experience the benefits of niacinamide is through a formula that brings hydration and skin support together — like our Barrier + Beyond Vitamin Water Serum. This lightweight, water-based serum delivers a concentrated dose of niacinamide alongside a blend of vitamins A, C, E, and K, plus hyaluronic acid for instant moisture. It’s designed to strengthen your skin barrier, improve tone, and leave your complexion feeling calm and refreshed without any heaviness. Apply it morning and night after cleansing and toning, then follow with your favorite moisturizer. Its fast-absorbing texture makes it easy to layer with other products — from exfoliants to retinoids — so your skin gets the hydration and balance it needs to stay healthy and resilient. Niacinamide works best when it’s part of a routine that supports your skin barrier, and Barrier + Beyond Vitamin Water Serum does exactly that. With consistent use, it helps your skin look brighter, smoother, and more balanced day after day.

Glycolic acid is one of the most popular ingredients in skincare today, and for good reason. It’s celebrated for its ability to exfoliate the skin, helping to reveal a smoother, brighter complexion. But there’s a lot more to glycolic acid than just its exfoliating powers. Let’s dive into why it’s such a skincare powerhouse and why we choose to use a high-purity, lab-made version at withSimplicity. What is Glycolic Acid? Glycolic acid is an alpha hydroxy acid (AHA) and is one of the most effective exfoliating ingredients in skincare. Because it has the smallest molecular size of all AHAs, it penetrates the skin easily, working deep within the surface layers to dissolve the bonds that hold dead skin cells together. This gentle chemical exfoliation reveals smoother, brighter skin underneath while helping to refine texture and improve overall radiance. On a deeper level, glycolic acid stimulates collagen production and accelerates cellular turnover, which can help reduce the appearance of fine lines, uneven tone, and dullness over time. It also enhances the absorption of other skincare ingredients, allowing serums and moisturizers to work more effectively. When used in the right concentration and pH, glycolic acid offers a powerful yet balanced way to rejuvenate the skin without harsh scrubbing or irritation. Why Choose Lab-Made Glycolic Acid? While glycolic acid is naturally found in sugar cane, the amounts needed for effective skincare products are much higher than what can be sustainably extracted from plants. This is why we use the only high-purity, lab-made glycolic acid on the market, which is formaldehyde-free and designed for maximum effectiveness. Why lab-made glycolic acid, you ask? Here’s why: Sustainability: By sourcing glycolic acid from a lab instead of extracting it from plants, we reduce our environmental impact. This ensures that we’re using a reliable and consistent ingredient without overburdening natural resources. Purity: The lab-made glycolic acid we use is formulated to be of the highest purity and is formaldehyde-free, meaning it delivers consistent results without impurities. This makes it a safer choice for our products, ensuring the quality and reliability of the skincare experience. Eco-Friendly: As we strive to be conscious of our impact on the planet, lab-made glycolic acid gives us control over the sourcing and production process, keeping our skincare routines clean and eco-friendly. How Does Glycolic Acid Benefit Your Skin? Glycolic acid’s main job is exfoliation. It helps break down the bonds that hold dead skin cells together, allowing them to shed more easily. This results in: Smoother skin texture: Regular exfoliation can improve the appearance of uneven skin, leaving it softer and more radiant. Brighter complexion: Glycolic acid can help reveal fresh, new skin, which can leave your face looking brighter and more glowing. More even skin tone: With its exfoliating effects, glycolic acid can help reduce the appearance of dark spots or discoloration over time. Glycolic Acid and Sensitive Skin We understand that some people may have concerns about using glycolic acid on sensitive skin. Since it’s an exfoliating acid, it can be more intense than other ingredients. But with our high-purity glycolic acid, it’s formulated to work gently on your skin without the irritation often associated with other exfoliants. Always patch test before using any new product, and if you have particularly sensitive skin, start slowly and gradually build up usage. Glycolic Acid in Your Skincare Routine If you're new to glycolic acid, withSimplicity’s Cream Exfoliator is a gentle way to introduce this ingredient into your routine. This product combines glycolic acid with finely milled exfoliants to help renew the skin’s surface without being overly harsh. Start by using our Cream Exfoliator once or twice a week, depending on your skin’s sensitivity. Over time, you can increase usage as your skin builds tolerance—just be sure to listen to your skin and adjust as needed. Don’t forget SPF: Because glycolic acid exfoliates the top layer of skin, it can make your skin more sensitive to sun exposure. Applying a daily sunscreen is key to keeping your skin protected and healthy.

Barrier + Beyond Vitamin Water Serum If your skin could ask for one thing every day, it would be this. Our Barrier + Beyond Vitamin Water Serum is designed to do exactly what its name says… go beyond hydration and truly support your skin where it matters most: the barrier. Think of it as a lightweight daily nutrient boost that leaves your skin balanced, calm, and visibly refreshed. What Makes It Special This serum feels like a splash of cool water, but behind that texture is a powerhouse blend of ingredients your skin will thank you for. At its base, hyaluronic acid floods the skin with hydration, instantly softening and plumping without any stickiness. From there, a mix of plant peptides and vitamins A, B3, C, E, and K step in to deliver a range of benefits, from brightening to soothing to supporting your skin’s natural resilience. Best For: All Skin Types Concerns: All Routine: Morning & Night Pro-Age Cleansing Milk Meet the cleanser that does more than just clean. Our Pro-Age Cleansing Milk is a gentle yet effective formula designed to help skin look smoother, softer, and more radiant over time. Ideal for normal to dry skin, it nourishes while it cleanses, helping to maintain that fresh, healthy glow your skin deserves. What Makes It Special Infused with bakuchiol, a plant-based alternative to retinol, this creamy cleanser supports visible elasticity and refinement without the irritation often associated with stronger actives. It helps smooth the look of fine lines and uneven texture while keeping the skin feeling calm and hydrated. The milky texture glides effortlessly across the skin, melting away makeup and daily buildup while leaving behind a soft, supple finish. With every use, your skin feels renewed, balanced, and ready to take on the next step in your routine. Pro-age isn’t about turning back time, it’s about caring for your skin through every stage. This cleanser gives it the comfort, nourishment, and support it needs to look and feel its best, every day. Best For: Normal to DryConcerns: Aging, Fine Lines, DrynessRoutine: Day + Night Cream Exfoliator 9.8% Glycolic Acid Smooth, brighten, and renew with our 9.8% Glycolic Acid Cream Exfoliator, a balanced blend of chemical and physical exfoliation that leaves skin visibly fresh and polished. This creamy formula combines finely milled rice bran wax particles with sustainable, formaldehyde-free glycolic acid, a well-studied AHA known for helping to gently remove dead skin buildup and refine uneven texture. Together, these ingredients promote a smooth, radiant-looking complexion – one that feels soft to the touch and looks more even over time. Unlike traditional scrubs that can leave skin tight or irritated, this cream exfoliator nourishes as it works, providing comfort and hydration through its soothing base. Regular use helps support a balanced renewal cycle, revealing skin that appears smoother, more luminous, and receptive to the next steps in your routine. Best For: All Skin TypesConcerns: Texture, Dullness, Visible Aging, Acne ScarsRoutine: Use 1–2x per week Pro tip: Apply a thin layer to clean, dry skin and massage gently in circular motions. Let it sit briefly before rinsing with cool water for your smoothest skin yet.  Normal + Combination Face Lotion Think of this as your skin’s daily dose of calm and comfort. Our Normal + Combination Face Lotion delivers essential hydration in a breathable, silky formula that keeps skin soft, balanced, and shine-free all day long. Designed especially for normal and oil-prone skin, it absorbs quickly to provide lasting moisture without the heaviness or residue that many creams leave behind. At the heart of this formula is a blend of vitamins, watermelon extract, and plant-based emollients that help maintain optimal hydration while reinforcing the skin’s natural barrier. Over time, this support helps minimize the look of uneven tone while regulating excess oil production. The result is a complexion that feels smooth, nourished, and comfortably matte. For best use, apply after cleansing and toning, and follow with SPF during the day for a perfectly prepped, balanced base. Best For: Normal to Combination, Oily SkinConcerns: Hydration, Oil Balance, Uneven Tone, Visible AgingRoutine: Morning & Night Acne-Prone Face Lotion Meet your skin’s daily reset. Our Acne-Prone Face Lotion delivers lightweight hydration that balances and nourishes without clogging pores. Designed for those who struggle with excess oil or recurring breakouts, this formula absorbs quickly, leaving skin smooth, calm, and shine-free. At the core is a trio of clarifying and restorative ingredients: niacinamide to refine and even tone, tea tree oil to help purify and soothe, and sea buckthorn to support recovery while providing antioxidant nourishment. Together, they promote a clearer-looking complexion while reinforcing the skin’s barrier and restoring comfort. Use it daily to keep your skin balanced, hydrated, and resilient — a simple step that supports both immediate clarity and long-term skin health. Best For: Normal to Combination, Oily SkinConcerns: Acne, Oil Balance, Texture, Visible BlemishesRoutine: Morning & Night Vita-Eye Gel Give your eyes a well-deserved wake-up call. Our Vita-Eye Gel is a nutrient-dense, fast-absorbing formula crafted to bring hydration and vitality back to the delicate under-eye area. With every application, it delivers a cooling, lightweight feel that instantly refreshes and softens the look of fatigue. At its core, Coffee Bean Powder works to energize and improve circulation, helping to visibly reduce puffiness and dark circles. Cucumber Extract provides a burst of hydration while soothing and calming the skin, and Wild Yam Root Extract helps support elasticity and smooth the appearance of fine lines. Used morning and night, this gel restores comfort and radiance to tired eyes, leaving them looking bright, firm, and well-rested. Best For: All Skin TypesConcerns: Puffiness, Fine Lines, Dark Circles, FatigueRoutine: Morning & Night The Full Collection: Every Piece, Finally Together Our newest skincare launch brings everything your skin has been waiting for — thoughtfully formulated products designed to work together in complete harmony. From cleansing to moisturizing, this collection delivers a full-circle routine built on balance, nourishment, and barrier health.